Transcript Slide 1

With Key 103 & Magic 1152’s weekly audience of 653,000 we
can fill the Manchester Arena capacity over 31 times!
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013
With Key 103’s weekly audience of 570,000 we can fill the
Manchester Arena capacity 27 times!
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
AUDIENCE POTENTIAL : 2,487,000
Male = 1,220,000 Female = 1,267,000
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
“Key 103 & Magic 1152 – Manchester’s Number One”
• Key 103 and Magic 1152 are the commercial market leader in Greater Manchester
with 653,000 listeners tuning into the stations each week.
• Key 103’s Mike and Chelsea is Manchester’s most listened to commercial Breakfast
show with 362,000 listeners tuning in each week,
• Key 103 has had it’s best results since 2006, now with 570,000 people tuning in every
week – an increase of 44% over the last 3 months
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013
Combined Audience
Mixed of adult contemporary music
with unrivalled news and sports
coverage, phone-ins and local
information
60%
57%
43%
40%
39%
33%
28%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This shows a breakdown of our demographic here at Key103 & Magic 1152 to show a representation of
the type of listeners we have and potential customers you could have. Breakdown by gender, age &
social class in percentages respectively.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013
Key 103 Audience
Mix of adult contemporary music with
unrivalled news & sports coverage, phoneins and local information
60%
60%
42%
40%
40%
31%
26%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This graph shows a breakdown of our demographic here at Key 103 to show a representation of the
type of listeners we have and potential customers you could have. Breakdown by gender, age &
social class in percentages respectively.
Key 103’s typical listener profile: C1C2 (Lower middle class/skilled working class), single or living
as married, working full time, own/buying home & have children in the house aged 0 – 15.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013 & TGI Radio+ 2013
Magic 1152 Audience
Mix of adult contemporary music with
unrivalled news & sports coverage, phone-ins
and local information.
71%
64%
63%
37%
36%
22%
6%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This shows a breakdown of our demographic here at Magic 1152 to show a representation of the type of
listeners we have and potential customers you could have. Breakdown by gender, age and social class in
percentages respectively.
Magic 1152’s typical listener profile: married/living as married or single, working full or part time, main
shopper in household, renting home and no children in the household aged 0 – 15.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013 & TGI Radio+ 2013
300
256
213
Weekly Reach 000's
250
183
200
150
100
50
0
15-24
25-44
45+
This shows the listenership of the station by age category breakdown.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
0
100
200
300
400
500
600
Key 103/Magic 1152
653
Capital Manchester
581
Smooth Radio North West*
341
XFM Manchester
184
Real Radio North West - (was Century Radio)*
106.1 Real XS Manchester (was 106.1 Rock
Radio)
Gold Manchester
700
177
133
103
The number of people (in 000s) listening for commercial radio stations in the Key
103 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013. .
Stations marked with a * do not cover the whole TSA
0
Key 103/Magic 1152
BBC Radio 2
Capital Manchester
Key 103 (Manchester)
BBC Radio 1
BBC Radio 4
BBC Radio FIVE LIVE
Smooth Radio North West*
BBC Radio Manchester*
XFM Manchester
Real Radio North West - (was Century Radio)*
106.1 Real XS Manchester (was 106.1 Rock Radio)
Gold Manchester
Magic 1152 (Manchester)
BBC Radio 3
100
200
300
400
500
600
700
653
652
581
570
510
471
402
341
206
184
177
133
103
94
90
The number of people listening for all stations (inc. BBC) in the Key 103 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
0
2
4
6
8
10
12
14
16
18
20
Key 103/Magic 1152
18.6
Smooth Radio (North West)*
11.5
Real Radio (North West)*
Gold Manchester
XFM Manchester
24
21.7
Capital Manchester
Real XS*
22
5.9
3.9
3.4
3.1
The commercial share of listening in the Key 103 & Magic
1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
Stations marked with a * do not cover the whole TSA
0
BBC Radio 2
BBC Radio 4
Key 103/Magic 1152
Capital Manchester
BBC Radio 1
BBC Radio FIVE LIVE
Smooth Radio North West*
BBC Radio Manchester*
Real Radio North West - (was Century Radio)*
Real XS
Gold Manchester
XFM Manchester
BBC Radio 3
1,000
2,000
3,000
4,000
5,000
6,000
7,000
6,917
5,669
4,202
3,610
3,363
2,559
2,231
1,364
1,146
749
650
598
454
The total amount of time people listen for all stations (inc. BBC) in the
Key 103 & Magic 1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
Stations marked with a * do not cover the whole TSA
Key 103 & Magic 1152
Reach (000’s)
Adults 15+
15-24
25-44
45+
Population
2487
414
843
1230
Weekly Reach (000s)
653
183
256
213
Reach %
26%
44%
30%
17%
4 week Reach
1,011
271
392
335
4 week Reach %
41%
65%
46%
27%
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
Predicted cumulative reach
Key 103
Reach (000’s)
Adults 15+
15-24
25-44
45+
Population
2487
414
843
1230
Weekly Reach (000s)
570
178
242
151
Reach %
23%
43%
29%
12%
4 week Reach
895
263
372
244
4 week Reach %
36%
63%
44%
20%
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
Predicted cumulative reach
ONLINE + VIDEO
Key103.co.uk received 571,546 visitors in Quarter 4 2013 alone browsing
1,303,000 pages. We have a range of online inventory to cater to any particular
advertising needs from sponsorships, homepage takeovers, competition pages,
social media and more, all the way to sponsoring our smart phone applications
which reaches a further 81,875 people and counting.
We also have a regularly cleansed VIP email database which
we can send emails to on your behalf to over 73,400 people.
Videos can be created to your requirements and are featured online to help
promote your campaign and deliver any key messages. We have the facilities to
film footage that relate to your campaign that will engage over half a million
listeners that our website attracts.
Source: Google analytics Quarter 4 2013