Transcript Key 103 & Magic 1152 Media Pack

With Key 103 & Magic 1152’s weekly audience of 611,000 we
can fill the Manchester Arena capacity over 26 times!
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014
With Key 103’s weekly audience of 558,000 we can fill the
Manchester Arena capacity 24 times!
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14.
AUDIENCE POTENTIAL : 2,498,000
Male = 1,226,000 Female = 1,272,000
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14
“Key 103– Manchester’s Number One”
• Key 103 scores it’s highest reach in Q2 for 9 years – 558,000 adults now tune in every
week, that’s more than any other commercial station
• Key 103’s Mike and Chelsea is Manchester’s most listened to commercial Breakfast
show with 364,000 listeners tuning in each week with a commercial share of 22.9% - 62%
higher than Capital
• Key 103 & Magic 1152 have had their best Q2 results for 9 years and now reach nearly
100,000 more listeners each week than our nearest commercial competitor
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14
Combined Audience
Mixed of adult contemporary music
with unrivalled news and sports
coverage, phone-ins and local
information
60%
53%
47%
46%
40%
32%
22%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This shows a breakdown of our demographic here at Key103 & Magic 1152 to show a representation of
the type of listeners we have and potential customers you could have. Breakdown by gender, age &
social class in percentages respectively.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014
Key 103 Audience
Mix of adult contemporary music with
unrivalled news & sports coverage, phoneins and local information
61%
54%
49%
46%
39%
27%
24%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This graph shows a breakdown of our demographic here at Key 103 to show a representation of the
type of listeners we have and potential customers you could have. Breakdown by gender, age &
social class in percentages respectively.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14
Magic 1152 Audience
Mix of adult contemporary music with
unrivalled news & sports coverage, phone-ins
and local information.
73%
64%
52%
48%
36%
25%
4%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This shows a breakdown of our demographic here at Magic 1152 to show a representation of the type of
listeners we have and potential customers you could have. Breakdown by gender, age and social class in
percentages respectively.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14
282
300
Weekly Reach 000's
250
194
200
136
150
100
50
0
15-24
25-44
45+
This shows the listenership of the station by age category breakdown.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014.
0
100
200
300
400
500
600
Key 103/Magic 1152
611
Smooth Radio North West
516
Capital Manchester
488
XFM Manchester
209
Heart NW
204
106.1 Real XS Manchester (was 106.1 Rock
Radio)
Gold Manchester
700
137
63
The number of people (in 000s) listening for commercial radio stations in the Key
103 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014. .
Stations marked with a * do not cover the whole TSA
0
BBC Radio 2
Key 103/Magic 1152
Key 103 (Manchester)
Smooth Radio North West
Capital Manchester
BBC Radio 4
BBC Radio 1
BBC Radio 5 Live
XFM Manchester
Heart NW
BBC Radio Manchester*
106.1 Real XS Manchester (was 106.1 Rock Radio)
Magic 1152 (Manchester)
BBC Radio 3
Gold Manchester
100
200
300
400
500
600
700
800
745
611
558
516
488
427
409
346
209
204
183
137
73
69
63
The number of people listening for all stations (inc. BBC) in the Key 103 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
0
2
4
6
8
10
12
14
16
Key 103/Magic 1152
17.4
Capital Manchester
13.6
Heart NW
7.5
XFM Manchester
Gold Manchester
20
18.3
Smooth Radio North West
Real XS*
18
5.8
2.6
2.4
The commercial share of listening in the Key 103 & Magic
1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014.
Stations marked with a * do not cover the whole TSA
0
BBC Radio 2
BBC Radio 4
Key 103/Magic 1152
Smooth Radio North West
Capital Manchester
BBC Radio 5 Live
BBC Radio 1
Heart NW
BBC Radio Manchester*
XFM Manchester
Real XS
Gold Manchester
BBC Radio 3
1,000
2,000
3,000
4,000
5,000
4,315
4,174
3,980
3,113
2,481
2,012
1,701
1,574
1316
597
541
372
The total amount of time people listen for all stations (inc. BBC) in the
Key 103 & Magic 1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014.
Stations marked with a * do not cover the whole TSA
6,000
7,000
Key 103 & Magic 1152
Reach (000’s)
Adults 15+
15-24
25-44
45+
Population
2498
380
881
1238
Weekly Reach (000s)
611
136
282
194
Reach %
24%
36%
32%
16%
4 week Reach
942
208
438
292
4 week Reach %
38%
55%
50%
25%
Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14
Predicted cumulative reach
Key 103
Reach (000’s)
Adults 15+
15-24
25-44
45+
Population
2498
380
881
1238
Weekly Reach (000s)
558
136
271
151
Reach %
22%
36%
31%
12%
4 week Reach
872
209
424
231
4 week Reach %
35%
55%
48%
19%
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 14.
Predicted cumulative reach
153,545
74,066
87,000
TOTAL DIGITAL
AUDIENCE
22,900
433,069
93,000
2,558
ONLINE + VIDEO
Key103.co.uk received 348,128 visitors in Quarter 2 2014 alone browsing
1,182,562 pages. We have a range of online inventory to cater to any particular
advertising needs from sponsorships, homepage takeovers, competition pages,
social media and more, all the way to sponsoring our smart phone applications
which reaches a further 87,000 people and counting.
We also have a regularly cleansed VIP email database which
we can send emails to on your behalf to over 93,000 people.
Videos can be created to your requirements and are featured online to help
promote your campaign and deliver any key messages. We have the facilities to
film footage that relate to your campaign that will engage over a quarter of a
million listeners that our website attracts.
Source: Google analytics Quarter 2 2014