Media Pack

our

coverage talking to local people

from all over the region 1.509m Population Women 771k Men 738k

•

metro

radio local, engaging,

trusted… Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits.

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A typical Metro Radio listener is aged between 25 & 35.

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They lead a fast-paced, busy life, working hard and playing hard.

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Their social scene is important with weekends for friends and family.

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Proud of their North East roots, their home and family.

metro radio weekly reach

(000’s) 0 Bauer Newcastle Metro Radio BBC Radio 2 Capital North East* BBC Radio Newcastle* BBC Radio 1 Smooth Radio North East BBC Radio 4 Real Radio North East BBC Radio FIVE LIVE Magic 1152 (Newcastle) 100 200 300 400 500 600 503 434 355 331 316 282 000’s 254 206 180 131 151

*stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

metro radio total hours

by station 0 500 1 000 Bauer Newcastle BBC Radio 2 Metro Radio BBC Radio 4 BBC Radio Newcastle* Smooth Radio North East BBC Radio 1 Capital North East* Magic 1152 Real Radio North East BBC Radio FIVE LIVE 1 500 2 000 2 500 3 000 3 500 4 000 4 500 5 000 4 304 3 711 2 878 2 430 2 134 2 081 1 798 000’s 1 745 1 426 1 225 1 009

*stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

metro radio market share

by station 0% 2% 4% Bauer Newcastle BBC Radio 2 Metro Radio BBC Radio 4 BBC Radio Newcastle* Smooth Radio North East BBC Radio 1 Capital North East* Magic 1152 Real Radio North East BBC Radio FIVE LIVE 6% 8% 10% 12% 14% 16% 18% 15,8% 13,7% 10,6% 7,9% 8,9% 6,6% 7,7% 6,4% % 5,2% 4,5% 3,7%

*stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

metro

radio multi week

listenership Population (000s) 1 Week Reach (000s) % Reach Average Hours 4 week Reach (000s) 4 week Reach % 13 week Reach (000s) 13 week Reach % 15+ 1,508 434 29% 6.6

654 43% 815 54% 15-24 254 92 36% 4.4

145 57% 179 70% 25-34 240 94 39% 8.0

134 56% 161 67% 35-44 219 93 43% 7.8

131 60% 156 71% 45-54 256 71 28% 7.1

107 42% 134 52% 55+ 540 83 15% 6.0

133 25% 173 32% Source: RAJAR, Metro Radio TSA, 6 Months PE March 2013

metro radio multi week

listenership 900 800 700 600 500 400 300 200 100 0 434 1 week 654 4 week 753 815 8 week 13 week

Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13 Predicted cumulative audiences

when the listeners trust US

they trust YOU!

• • • • •

44% of Metro listeners have taken action after they heard something on the station! (V 29% Capital and Real and 20% Smooth). Metro Radio listeners are more positive and receptive to advertising on the station than competitor stations’  listeners are… 74% of Metro listeners say it is good for  ads (V Capital 63%, Real 62% and Smooth 51%).

46% of Metro listeners think Metro’s ads are relevant to  people in this area, a fifth more than Capital/Real listeners and double the Smooth figure.

Half of Metro listeners rate us 8,9 or 10 out of 10 on trust.

Metro listeners are twice as likely to recommend something they heard to others than Capital, Smooth and Real listeners.

Source: IPSOS MORI 2012

solutions for every challenge full creative

multimedia services… Idea generation Creative Sponsorship

Startup

(dialog & tender)

Media Bus Social Media Outside Broadcast Advertising Campaign Online E-Shot On Air Promotion Research Bespoke Events Off Air Promotion

at the heart

of our community with our charity

cash for kids Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2012 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about.

The 2 causes that draw the widest support from the general public are medical research and children/young people.

Your chance to do this locally whilst still promoting your brand.

Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them.