Media Pack

our coverage talking to local people

from all over the region 1.509m Population Women 771k Men 738k

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metro radio local, engaging,

trusted… Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits.

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A typical Metro Radio listener is aged between 25 & 35.

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They lead a fast-paced, busy life, working hard and playing hard.

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Their social scene is important with weekends for friends and family.

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Proud of their North East roots, their home and family.

magic 1152 playing just

great songs…

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Magic plays the biggest hits from the 60s 70s and 80s. Our award winning presenters provide great company with relaxed, informed and entertaining shows.

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The typical Magic 1152 listener is aged 35 – 55.

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They love their family and have money at their disposal.

magic 1152 playing just great songs

Abba Elton John Diana Ross Queen The Beach Boys Smokey Robinson Chic Bee Gees The Beatles Michael Jackson

metro radio and magic 1152 weekly reach

(000’s) 0 100 200 300 Bauer Newcastle Metro Radio BBC Radio 2 Capital North East* BBC Radio Newcastle* BBC Radio 1 Smooth Radio North East BBC Radio 4 Real Radio North East BBC Radio FIVE LIVE Magic 1152 (Newcastle) 400 500 600 503 434 355 331 316 282 000’s 254 206 180 131 151

*stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

metro radio and magic 1152 total hours

by station 1 000 1 500 2 000 2 500 0 500 3 000 Bauer Newcastle BBC Radio 2 Metro Radio BBC Radio 4 BBC Radio Newcastle* Smooth Radio North East BBC Radio 1 Capital North East* Magic 1152 Real Radio North East BBC Radio FIVE LIVE 3 500 4 000 4 500 5 000 4 304 3 711 2 878 2 430 2 134 2 081 1 798 000’s 1 745 1 426 1 225 1 009

*stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

metro radio and magic 1152 market share

by station 0% 2% 4% 6% 8% 10% Bauer Newcastle BBC Radio 2 Metro Radio BBC Radio 4 BBC Radio Newcastle* Smooth Radio North East BBC Radio 1 Capital North East* Magic 1152 Real Radio North East BBC Radio FIVE LIVE 12% 14% 16% 18% 15,8% 13,7% 10,6% 7,9% 8,9% 6,6% 7,7% 6,4% % 5,2% 4,5% 3,7%

*stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

metro radio and magic 1152 multi week

listenership Population (000s) 1 Week Reach (000s) % Reach Average Hours 4 week Reach (000s) 4 week Reach % 13 week Reach (000s) 13 week Reach % 15+ 1,508 503 33% 8.6

741 49% 909 60% 15-24 254 100 39% 4.3

156 61% 25-34 240 102 43% 7.8

146 61% 35-44 219 98 45% 8.8

136 62% 45-54 256 89 35% 11.1

130 51% 55+ 540 113 21% 10.8

171 32% 190 75% 173 72% 160 73% 158 62% 217 40% Source: RAJAR, Metro Radio TSA, 6 Months PE Mar 2013

when the listeners trust US they trust YOU!

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44% of Metro listeners have taken action after they heard something on the station! (V 29% Capital and Real and 20% Smooth). Metro Radio listeners are more positive and receptive to advertising on the station than competitor stations’ listeners are… 74% of Metro listeners say it is good for ads (V Capital 63%, Real 62% and Smooth 51%).

46% of Metro listeners think Metro’s ads are relevant to people in this area, a fifth more than Capital/Real listeners and double the Smooth figure.

Half of Metro listeners rate us 8,9 or 10 out of 10 on trust.

Metro listeners are twice as likely to recommend something they heard to others than Capital, Smooth and Real listeners.

Source: IPSOS MORI 2012

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at the heart of our community with our charity

cash for kids Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2012 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about.

The 2 causes that draw the widest support from the general public are medical research and children/young people.

Your chance to do this locally whilst still promoting your brand.

Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them.