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Market Development
Strategy & Market Position
Statement
Vicky Smith, Head of Policy & Service
Development
Barry Atkins, Head of Strategic Commissioning
– Older People & Carers
Today...
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Feedback from Provider Survey
Caretrak tool
Developing the Older Peoples’ Market
Position Statement
Future demand and current supply
– Round table discussion
– Getting it right: Focus group
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Market Development Strategy for
Personalisation
Next steps
Provider Survey Feedback
• Market Development survey ran from June-August
2011 – 91 respondents in total;
• Three most popular choices for ASC data:
– Information about the current social care market
– Information about gaps in the market
– Population trends and forecast;
• Three most popular choices for support from ASC:
– Provide or continue to provide information about
personalisation
– More free training opportunities
– Funding that is fair and realistic.
Caretrak Tool
• Brings together the full range of market
intelligence;
• Collects, cleanses, analyses data;
• Ability to publish an evidenced-based
market position statement for a given
market and refresh it regularly;
• Active use of data to inform
commissioning and market development.
Market Position Statements
• The overall market direction the LA wishes to
see taken;
• The view and predictions of future demand,
identifying key pressure points;
• The current state of supply covering strengths
and weaknesses of the market;
• Gaps in the market, areas for development and
areas of decline;
• Identified models of practice the LA will support,
and at what price;
• The support the LA will offer towards innovation
and development.
Content of Market Position
Statements
• Demand;
• Supply;
• Changing Practice;
• Future levels of resourcing;
• Support for innovation and development.
Understanding Demand
• Demand and expectations will rise, public
spending will not;
• Life expectancy and complexity of health needs
are increasing;
• Significant increases in the numbers of people
65+ and 85+ by 2030;
• Constant pressure on the budget means that we
will need service models that offer the best
option for value for money;
• Allocation of personal budgets and direct
payments means greater purchasing power for
individuals.
Q. What other sources of
intelligence do you need
about future demand to
help shape your
business?
Understanding Supply
• The OP residential sector in East Sussex is by
far the largest, with 6960 registered beds;
• Further savings targeted in this area over the
coming years as other options come on line;
• Tracking Vacancies;
• Some providers may benefit from thinking about
diversifying their current services, i.e. offering
outreach;
• Developing new service models - we recognise
there are potential risks leading to instability and
vulnerability; risk sharing approaches may be
helpful.
Q. What other information do
you need about current
supply to help develop
and diversify your
business?
Influencing Demand
• Raising awareness in the local community about
new service models that promote inclusion and
independence;
• Continuing to develop service models that offer
the best option for value for money, both for
commissioned services and services purchased
by individuals with their personal budgets.
• Self-funders
• Reablement
Relationships with Providers
• A view needs to be taken of the whole market
not just services that are funded by social care;
• The market will not get to where it needs to be
just by users purchasing;
• Using tendering and procurement processes
that support VFM and choice;
• Recognition that expertise has increasingly
shifted to providers.
Key Questions & Workshop...
• What sources of information can you as
providers contribute to our understanding of the
market?
• What are your views of demand and the impact
this might have on your business?
• Where do you see your business able to
diversify, e.g. can home care agencies deliver
PAs? Can residential providers deliver outreach
services and/or day opportunities?
• What three things could the LA do which would
best help encourage the social care market in
East Sussex?
Focus Group
• Seeking volunteers to join a dedicated focus
group session in late October/early November;
• Feedback will be shared with this forum at
November meeting;
• Market Position Statement will be finalised in
time for February meeting.
Market Development Strategy
• Sets out the key areas for market development
over the next three years, and how the
Department will support them;
• Explores the critical areas of challenge, and how
we will aim to address them, in partnership;
• Outlines the support we will offer to the market
to develop;
• Contains a rolling annual action plan;
• Incorporates Market Position Statements for
each client group.
Timescales
• Draft Market Development Strategy by
December;
• Bring to the Older Peoples’ Provider
Forum in February 2012;
• Publish for implementation from April
2012.
Thank you
• Key Contacts:
[email protected]
[email protected]