Transcript GFI PresentationInstructions

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From a Commodity to an Expert
Master your IT business and your life
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Presentation outline
» Chris Martin
GFI MAX – MSP Consultant
» Brad Kendall
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WHY I SPECIALIZED
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Why I specialized
» I had / have limited resources
□ Limited Time
□ Limited Money
□ Limited access to employees
» Enjoyment
□ I don’t like troubleshooting insurance CRM systems
□ I do like designing TV matrices
» I gain a depth of knowledge, not a range of knowledge
» I can charge a premium for expert advice
» Marketing = referrals. Clients talk to other people in their industry a lot
more than in other industries
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Why I specialized
» Automation really pays
□ Templates speed up quotes and support requests
□ Automating tasks save time and money
□ I can invest time in automating tasks because they are mostly the same for all
my clients
» Contacts
□ A single industry allows me to grow meaningful partnerships with similar
□
companies
Everybody knows everybody
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WHAT I BENEFITED FROM
SPECIALIZING
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What I benefited from specializing
» I work a lot less
» I get to spend time on other things
» I have get more respect from clients
» I do interesting things
» I make more money
» I get more work done with less employees
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HOW I SPECIALIZED
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How I Specialized
» I chose one niche market
» I made sure I knew my stuff
» I met other experts
» I join associations relevant to my niche
» I shared my knowledge
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GFI MAX BUILDING BLOCKS
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How the Building Blocks can help you get started
» A series of discrete, pre-packaged services that the customer can easily
grasp the value of
» That you can sell easily
» That generate recurring profits for you
» Bind that customer to you
» Learn about their systems
» Begin changing the nature of the relationship
» And migrate them to full Managed Services
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What’s a Building Block?
» All the information, tools and collateral needed to sell and implement a set
of Managed Services
» You can use to:
□ Attract new customers or strengthen relationships with existing customers
□ Easily sell a profitable service
□ Ease customers from break-fix to Managed Services
» With NO major changes to your company
□ And no expensive training
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Building Blocks Program – Do it your way!
Lucrative
but
complex
Server & Network
Workstation
Email
Email archiving
Server & network
management
Workstation
management
Email hosting
Delivery verification
Lower
value but
simple
Real-time server &
network monitoring
Proactive workstation
maintenance
Email Continuity
Daily Server
Health Check
Real-time workstation
monitoring
Anti-virus & anti-spam
Daily Server
Safety Check
Daily Workstation
Health Check
Email infrastructure
monitoring
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What’s contained in each Building Block?
Example: Server Blocks – all you need to price and sell
Each Building Block contains:
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Server & Network
Management
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Real-time Server &
Network Monitoring
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Daily Server
Health Check
Daily Server
Safety Check
Information about the service, context in
which it sits in Building Blocks
Financials (pricing & profit) calculators
Promotional material (flyers, letters,
web site text, etc.), value proposition,
marketing and sales strategy
Implementation documents
(contracts, SLAs)
Implementation considerations:
Integration, billing, scaling, etc.
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All the self-branded information and material you need
Sample flyer
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Sample website copy
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Sample sales letters and telephone scripts
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Pricing calculators, sample contracts,
statements of work...
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GFI MAX Building Blocks summary
» All the info and collateral.
» To easily sell straightforward services that the customer grasps.
» That bind the customer to you.
» That truffle hunt and brings more incidents to the surface.
» That you can make good recurring revenues and profits.
» That require no changes to your business system.
No training and travel and time.
» That can be used to attract new customers with a straightforward service.
» That start the progression to full Managed Services.
GFI MAX and Building Blocks are… easy!
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Thank you
» You get the full system
» Set up in less than 10 minutes!
» No commitment
» No hard sell
» Or contact us for more information:
[email protected]
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MSP Business Management
» Real-world tips and resources
» Videos, webinar recordings,
whitepapers, e-books, and more
» Blog articles discussing the
latest topics and techniques
Helping you to:
» Grow your IT support company
» Run your company more profitably
www.mspbusinessmanagement.com
» Deliver fast IT support and increase uptime
» Minimize threats to your business
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THANK YOU