R e a l t o r R e c o m m e n d a t i o n s R e i n v e n t e d !

E r n i e G r a h a m / R e a l t o r . c o m L a b s

What are Consumers looking for in an agent?

Coming Soon: Sort by Number of Recommendations

I m p r o v e d S e a r c h

I m p r o v e d P r o f i l e s

Features fall into 3 priority tiers: High, Moderate & Low

Relative Importance of Potential Site Components 1,3 1,7 4,3 2,4 2,2 6,2 6,7 7,4 8,2 0,7 0,9 8,3 0,4 0,3 10,6 9,1 10,0 9,5 The top 7 features account for two-thirds of the preference 9,9 Ratings from past clients Transaction history Agent responsiveness Recommendations from past clients Property type history Familiarity with specific neighborhood Current activity Tier 1 Years of experience Certifications Tier 2 Commentary on past transactions and active listings Homes personally viewed Biography Brokerage firm Commentary on the real estate market Team status Friends in common with the agent Profile pictures Languages spoken in addition to English Personal interests Tier 3

C o n s u m e r R e s e a r c h Included in Agent Search Criteria But Not Top of Mind • Commentary on past transactions and active listings • Homes personally viewed • Team status • Profile pictures • Friends in common • Languages spoken in addition to English • Personal interests Desired Info & Included in Agent Search Criteria • Agent responsiveness • Ratings from past clients • Transaction history • Recommendations from past clients • Familiarity with specific neighborhood • Property type history • Years of experience • Current activity • Certifications • Biography • Brokerage firm • Commentary on real estate market Desired Info Not Included As Specific Search Elements • Honesty/reputation/trust/ethics • Personality (professional, friendly, driven, aggressive, etc.) /measure of compatibility • Ease of working with/good listener/not pushy/understands budget limits • Negotiation tactics/skills, marketing/sales strategies/advertising Agent Search Criteria Information Would Like To Know About Agent

I n n o v a t i o n

T h e P e a r l

E a s y R e c o m m e n d a t i o n M a n a g e m e n t

I m p o r t i n g a n d S h a r i n g

E n h a n c i n g R e c s

A u t o N o t i f i c a t i o n f o r n e w c l o s i n g s

P a i n l e s s C l i e n t E x p e r i e n c e

A g e n t C o n t r o l

T o o l s t o b u i l d m o r e r e c s

T a k e A L L o f y o u r R e c s w i t h y o u t o A L L o f y o u r p l a t f o r m s Your online presence (www,tablet,mobile) All SocialBios Recs can be plugged into your existing stuff with a widget