Transcript Writing Workshop

Writing Workshop
EXPOSITORY WRITING:
THE ROLE OF ADVERTISING IN THE LIVES
OF YOUTH
Introduction
 Underline your HOOK.
 Does it capture your reader’s attention?
 Is it related to the topic?
 Circle your Research Question.
 Is there commentary about advertisements and an explanation
about why this question is important?
 Highlight your thesis in GREEN.
 Is it an Although statement?
 Do you list three main ideas?
Introduction Example
 According to the Coca Cola webpage, it states, “We also
acknowledge that as an informed parent or caregiver, you are best
equipped to make the right dietary choices for your children.”
 However, how do the parents know that their children are actually
making the right choices? When looking through marketers and
how they target kids, one question continues to pop out, how do
advertisements affect children’s poor choices? Poor choices are all
around and parents cannot always make the right choice for the
child.
 Although parents are the primary caregiver, children are just as
responsible for their choices because they have the power to choose,
they have access to many types of media and advertisements
continuously target children through different advertising
techniques.
Body
 Highlight you r TOPIC SENTENCE in GREEN.
 Does your topic sentence state your main idea?
 Highlight your PROOF in PINK
 Are you using quotes from the text?
 Do you correctly use the Transition-Lead in-Quote: LABEL.
 Does your Lead in tell the reader where you got the
information?
 Highlight your COMMENTARY in YELLOW
 Do you connect your commentary back to your proof and topic
sentence?
 Do you have your own ideas in the commentary?
 Is this explaining your topic clearly?
Body Example
 As technology continues to grow, children are
gaining more and more access to advertisements.
 For instance, in “Facts About Marketing to Children”
it states, “youth are multitasking their way through a
wide variety of electronic media daily, juggling iPods
and instant messaging with TV and cell phones.”
 This shows that as children continue to get more
access to different technologies and continue to use
these different media outlets, then advertisers will
want to expose themselves to children through social
media.
Conclusion
 Highlight your restated THESIS in Green.
 Do you use the same idea but bring it up differently?
Although parents are the primary caregiver, children are just as
responsible for their choices because they have the power to
choose, they have access to many types of media, and
advertisements continuously target children through different
advertising techniques.
 Due to a variety of factors, children are making poor choices
based on the how the marketers appeal to them. Through media
and advertising techniques, as well as having a strong buying
power, children are being influenced to think and act a certain
way.

Conclusion
 Highlight the Commentary in YELLOW
 Do you make the reader think beyond?
 Are there any predictions or “what-ifs”?
 Underline your transitional phrase that prepares the
reader for your conclusion.
MLA Format
 Is your LAST NAME and page # in the margin

Smith1
 Do you state your name, teacher name, class, due
date?

John Smith
Mr. Doemel
LA 1-2
5 December 2014
 Times New Roman? Size 12? Double Spaced?
Register
 Double check to make sure you are using FORMAL
register.



Spell out contractions
3rd Person POV; Remove all forms of “you” and “I”
Avoid using passive voice; use active
The research was completed by the students in 2009.
 The students completed the research in 2009 (ACTIVE VOICE)



Remove all slang *awesome, okay, check it out)
Remove clichés
too much of a good thing
 moment of truth
 Time is money.
 Don’t push your luck.
 Beauty is only skin deep.

Conventions
 Check Spelling
 Did you spell words correctly or are using correct word choice?
 Check Grammar
 Read your sentences aloud. Do they make sense?
 Sentence Variety
 Do you use simple and compound sentences? (pg 120-21)