Transcript Visual Advertising

Visual Advertising
David Bechtold, Cat Ross,
Sofia Medina, Chelsea Gisler, Joel
Lucas
Goals of Visuals
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Tell a simple story, don’t just convey info.
Appeal to Basic Emotions
Stay with easily understood arguments
Show don’t tell
Relate to the senses
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According to The American Research Group
Things to Think About
• Setting
• Color contrasts
• World Placement
– does the visual lead the reader to the words
or do the words lead the reader to the visual
• Attitudes and Emotions of Subjects
Example:
Wolves in Idaho
Do we want them or not?
Anti-Wolf Visual Advertising
Idaho Anti-Wolf Coalition
Pro Wolf Visual Advertising
From : Defenders of Wildlife webpage