Transcript Six Areas of Interaction IB Middle Years Programmers

Introduction to Unit 2
Advertising
The Five Areas of Interaction Are:
 Approaches to learning
 Community and service
 Human ingenuity
 Environment
 Health and social education
Approaches of Learning
 You know and can apply the strategies that are used
in your class that help you to learn .
 You learn the fundamentals of planning, organizing
and presenting information by using oral and written
language effectively , reading for a variety of purposes,
and working independently and cooperatively to
achieve a goal.
 Examples( develop good study habits, become active
listeners, note taking, being aware of different kinds of
language, asking and answering pertinent questions,
improving vocabulary, writing in a variety of forms)
Community and Service
 Recognizing and developing and understanding of the
world around you.
 Projects and assignments encourage you to be come a
responsible and caring participant in the local
community setting and the wider communities.
 Example: Producing video reports to make other
students aware of different needs and various ways to
help others. Participating in discussions and debates
on moral and social issues relating to involvement of
the individual within the community. Corresponding
with pen friends in other countries who speak your
language.
Human Ingenuity
 Students look at human contributions
 Contributions result from human instinct to create,
innovate, develop, or transform our lives and our
world.
 Examples: Creating and discovering ways to apply
technology, such as multimedia presentations.
Learning to assess the social and ethical impact of
language through the study of propaganda and
advertisements and development of creative writing
skills.
Environment
 You are challenged to under stand and accept
responsibility for maintaining a natural and
sustainable world for present and future generations.
 Link between issues including economics, political,
cultural and social issues to develop positive and
responsible attitudes and to gain the motivation, skills
and commitment to contribute to your environment.
Example: Discuss and react to environmental issues,
exploring the relationship between the human and
non-human world as seen in world literature,
exploring cultural differences
Health and Social Education
 You are encouraged to have respect for body and mind,
which in turn enables you to make informed,
responsible choices.
 Develops your social skills, both individually and in
cooperation with others.
 Examples: Investigating a range of health issues such
as population, HIV/AIDS, eating disorders, public
health care, stress, depression, investigating social
issues such as censorship, human rights, economic
issues and animal rights, discussing moral issues.
Introduction to Advertising
Unit 2 LLI English I
Guided Question:
How does advertising target particular
audiences and persuade them?
Student Survey
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Answer questions 1-15 on your survey independently
7 min
Analyze and discuss the results of your surveys with
your group (10 min)
Present your results. (Each group has 3min to
present)
Advertising Techniques Activity
 As a group brainstorm all the different advertising
techniques and provide example of the of each
technique you have listed.
Advertising Technique
Using celebrities to sell
things
Example
Olympic stars on cereal boxes
Merchants of Cool
The Art of Teen Marketing
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/