Matakuliah Tahun : G0492 / English for Advertising : 2005/2006

Advertising and Society Ethics Regulation Social Responsibility

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Advertising and Social Responsibility

• Ethical Issues • Ethical issues that Affect Advertising • Social Responsibility 2

Ethical Issues

• Advocacy • Accuracy • Acquisitiveness 3

Social Responsibility

• To help to improve society • To disseminate information social programs • To motivate the target audiences to respond 4

Six Key Issues in Advertising

• Puffery • Taste • Stereotyping • Children’s advertisement • Advertising controversial products • Subliminal advertising 5

Legal and Regulatory Environment

• Scanning Figure 2.1 pg. 43 6

Advertising and Federal Trade Commission

• Deception • Comparative Advertising • Endorsement • Demonstrations 7

FTC Deceptive and Unfair Advertising Remedies

• Consent Decrees • Cease-and-Design Orders • Corrective Advertising • Consumer Redress • Hold the Advertising Legally Responsible 8

Other Regulatory Agencies

• Food and Drug Administration • Federal Communication Commission • Additional Federal Regulatory Agencies 9