Transcript Advertising and Society Ethics Regulation Social Responsibility
Matakuliah Tahun : G0492 / English for Advertising : 2005/2006
Advertising and Society Ethics Regulation Social Responsibility
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Advertising and Social Responsibility
• Ethical Issues • Ethical issues that Affect Advertising • Social Responsibility 2
Ethical Issues
• Advocacy • Accuracy • Acquisitiveness 3
Social Responsibility
• To help to improve society • To disseminate information social programs • To motivate the target audiences to respond 4
Six Key Issues in Advertising
• Puffery • Taste • Stereotyping • Children’s advertisement • Advertising controversial products • Subliminal advertising 5
Legal and Regulatory Environment
• Scanning Figure 2.1 pg. 43 6
Advertising and Federal Trade Commission
• Deception • Comparative Advertising • Endorsement • Demonstrations 7
FTC Deceptive and Unfair Advertising Remedies
• Consent Decrees • Cease-and-Design Orders • Corrective Advertising • Consumer Redress • Hold the Advertising Legally Responsible 8
Other Regulatory Agencies
• Food and Drug Administration • Federal Communication Commission • Additional Federal Regulatory Agencies 9