Transcript May 17th.ppt

May
th
17
Truth in
Advertising
1. This company uses shocking visuals
to promote discussion about aids, race
relations, gender identification etc…
a.
b.
c.
d.
Benetton
Nike
Pepsi
MADD
2. The Viral ad we saw about a Ravenstoke
Alaska (Population 3000 but only 300
women) was an ad for ________?
a.
b.
c.
d.
Gatorade Sports
Drink
Hockey night in
Canada
The New Mustang
Axe body spray
3. True or False
Traditional TV
spots are
probably best at
using a Rational
appeal
4. Which of the following elements of
the communications mix is likely to
have the shortest feedback loop?
a. Advertising b. Sales Promotion
c. Personal Selling d. Public Relations
5. Today is
A)
National Cherry
Cobbler Day