Transcript Why did we create this?

United We Stand, Divided We
Fall:
The Future of Network Marketing
The Future of Network Marketing is in our
Hands…
The hands of company owners, executives
and independent sales leaders.
We have two choices…
Band together with shared vision and values
to execute a quantum leap in our success
Or we can continue to operate with
opposing visions and values and battle
each other
The future is our choice; it is in our hands,
every one of us.
• From chicken cutter to a successful
Network Marketer
• Love/Hate Relationship
• Built a 30,000 organization
• Endured attempts to knock off our
products, sue us, raid our sales force, etc.
The Industry has been wild, fun, profitable
and heartbreaking
Grown 19 out of the last 20 years.
And we could have done so much more
We could have avoided so much bad press;
so many regulatory actions and so many
dreams destroyed.
The franchising model in the US is a
valuable comparison, they started the
same time we did, 50 to 60 years ago.
Today the franchising concept contributes
close to one trillion dollars in revenues.
After the same amount of time, we only
produce $30 billion.
• Franchises generate 33 times more
business than Network Marketing.
• That’s 33 times more billion-dollar
companies; 33 times more hundredmillion-dollar companies; and
• 33 times more millionaire and
multimillionaire entrepreneurs.
Franchisers must risk tens of thousands of
dollars and must dive into their business
full time.
Anyone can pursue our opportunity for a few
hundred dollars and a few hours a week
Multi-Level Marketing, is NOT what some
people like to call “just a compensation
plan
We ARE a unique community within the
Direct Selling Industry
We are looking to build our wealth through
residual income … commissions based on
product sales from the network of
distributors we build
We expect that as long as we honor what
we build — as long as we protect it,
promote it, lead it and nurture it — we
should be paid on it virtually forever.
It should be the wall of protection around our
family … forever.
The shared vision of Network Marketers
could be this
• To bring a new paradigm of abundance
and wealth building into existence so that
most people …
Understand how and why Network
Marketing could work for them
Admire and respect those who succeed, just
as they admire those who succeed in
equities, real estate and small business
Trust the business model based on our
ethics, our candor, our commitment to
build trust and respect
And have one primary Network Marketing
business, in which they are building
residual income
Imagine … almost everyone you know is
building wealth through the residual
income of their chosen Network Marketing
company, just like they are investing in
equities and real estate.
This new paradigm will never exist without a
shared vision and shared values.
If we truly embody the core values of
contribution, partnership, success and
integrity we can get there.
But not if we continue to do what industry
legend Mark Yarnell is famous for saying:
“We are the only industry in the world that
when things get tough, we circle the
wagons and start shooting at each other.”
This synergy will never happen as long as
we tolerate greed, unlawful strategies,
irresponsible product development and
unethical business promotion.
It will never happen as long as company
founders continue to design compensation
strategies that violate the law; violate the
DSA Code of Ethics;
It will never happen as long as company
founders hide their lawlessness in their
complex plans in the expectation that they
will get away with it.
It will never happen as long as company
owners and their executives see the
source of their sales dispensable assets.
And it will never happen as long as sales
leaders act as hit-and-run drivers, with no
loyalty or gratitude for the tremendous
risk, investment and work ethic required to
successfully launch and lead a company.
• A commitment to the longevity of their
MLM compensation model. A 100-plus
year MLM business plan.
• A commitment to honor, champion and
protect the sales leaders who build with
you. Success is a partnership, with both
parties committing 100 percent.
• A commitment to develop the very best
products possible, and to market them
legally and responsibly.
• A commitment to design and market the
opportunity in a way that fosters trust,
respect and an environment free of
regulatory actions and negative media.
• A commitment to respect and champion
every other company’s right to compete,
and every leader’s right to choose and
build their empire without undue litigation
intimidation and harassment.
• A commitment to a clear, concise set of
policies and procedures that spells out
each party’s rights and responsibilities,
and is balanced in its favor.
• Find a company that honors your own
vision and values, one that is responsible
and committed to longevity.
• Marry your company, for the long haul.
• Follow your company’s policies and
procedures.
• Follow the spirit and intent of your
compensation plan.
• If a divorce is absolutely necessary, do it
with honor, integrity and generosity.
• Be a “Do the Right Thing" leader.
Companies should adopt a set of strong
cultural commitments
Code that lays out their vision, their values
and their commitments to be part of the
solution and part of our industry’s future
prosperity.
A code to which leaders can hold their
company accountable; one to which a
company can hold their sales leaders
accountable.
A public Code from which we cannot hide.
We cannot afford to kill each other off.
Every failed Network Marketing business
that was honorable hurts us all.
They fuel too many stories of failure,
negative media and more evidence for the
regulators.
We need to lock arms in mutual respect…
…choose our partners and build an industry,
We can only do that with ethical, legal and
moral success.
“United We Stand”