Transcript No Slide Title

Technology & Entrepreneurial Strategy
MAS.967 / 15.393
Communications
& Photonics
Biotechnology,
Cellular &
Molecular Machines
Montemagno Group
Chan LIDS
Cima & Langer Groups
NASA
Intellectual Property,
Research Labs &
Innovation
Chips, Logic &
Tinyfabrication
Dekker Group
Resnick
MIT
Jacobson Group
Sandia
More Info  http://courses.media.mit.edu/mas967 ~ [email protected]
Course Objectives
•Bring Together Some of the Best Technology and Business Students in
the Country – classes, projects & mixers as a practical mechanism to do
this….
•Delineate Some of the Key
Technologies, still in the Laboratory,
Which Have a High Probability of
having Tremendous Impact
•Developing a powerful set of tools to
develop successful technology strategies
to effectively realize the commercial
potential of these key technologies
•Synthesizing New Ideas by
Presenting in a Single Class Some of
the Most Important Developments
from a Set of Disparate Fields
•Use case studies from exciting start-ups
& successful established companies (& a
few failures) to understand technology &
technology strategy in the commercial
world
Course Structure
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24 class sessions in total
1 (1st class) dedicated to exploring current emerging technology
start-ups
3 dedicated to key emerging technology areas
3 dedicated to lectures on key technology strategy concepts
13 case discussions
2 that mix case discussion & presentations
2 dedicated to Final Project Presentations
Course Work:
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Course Grading
– Attendance/participation
– Business Briefs
– Final Business Brief, Presentation & Demo
30%
30%
40%
Course Work
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Our Philosophy on Course Work
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–
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Crucial part of course learning experience
All course work is group-based
Intended to be a collaboration across departmental boundaries
Faculty & TAs are a resource
Business Briefs (30%)
•Two Business Briefs required
each on different technology
•Teams of 4 - 1st team will be
assigned, 2nd must be different in
composition
•Selected Briefs to be presented,
selected by on-line vote
Final Business Brief, Demo &
Presentation (40%)
•Extended business brief
includes a demo
•All teams are required to present
their final business brief
•Teams of 5-8
Class Team Business Briefs
•Team Project #1
Future Chips, Logic and Computing
Team Composition: Pre-selected Teams of 4
Format: Business Brief
Due to Course Website:
2/26
In Class Presentation:
2/28
•Team Project #2
Bio-molecular Machines and Biotech
Team Composition: Self Selected teams of 4
Format: Business Brief
Due to Course Website:
3/12
In Class Presentation:
3/14
Final Team Project
Team Composition: 5-8 Person Equivalent
Final Project Deliverables:
• Business Brief
• Demo
1] Actual aspect of the new technology
or
2] Compelling mock-up of the system.
• Final Presentation by entire team
Project & Demo Proposals Due:
Presentations:
April 11th.
May 9th & May 14th.
Course Materials
Course Materials : Course pack available @ Copy Tech (Sloan E52
basement)
Course Website:
http://courses.media.mit.edu/mas967
username:student
password: tesdocs
All course information also
available on SloanSpace
Email Alias: [email protected]
Course Location
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Location is shifting in order to accommodate more people
Need to be entrepreneurial to find your way to class!!
Please check the Website for details:
Class Times:
Class Location:
– Bartos Media Lab
– MIT 4-270
– Sloan E51-345
Tuesday/Thursday 4:00-5:30
Various
2/5, 2/7, 2/28, 3/5, 3/12, 4/9, 4/30, 5/9, 5/14
2/12, 2/14, and 2/21, 2/26
3/7, 3/14, 3/21,4/2,4/4, 4/11,4/18,4/23,4/25, 5/2,5/7
Three Areas of Emerging
Technology
 Communications
& photonics
 Molecular machines & silicon biology
 Chips & Logic
Emerging Technologies: Future of Chips, Logic and Computation
Carbon Nanotube-Based Nonvolatile Random Access Memory for Molecular Computing
Thomas Rueckes, Kyoungha Kim, Ernesto Joselevich, Greg Y. Tseng, Chin-Li Cheung, and Charles M. Lieber Science 289: 94-97
Emerging Technologies:
Molecular Machines
Emerging Technologies:
Programmable Genomic Machines
Emerging Technologies: Communications
All Optical Switching Fabrics
Tripole Antennae
Tripling the capacity of wireless communications using electromagnetic polarization
MICHAEL R. ANDREWS, PARTHA P. MITRA, ROBERT DECARVALHO
Nature 409, 316-318 (18 January 2001)
Understanding the Phenomena we
are interested in:
Recent Start-Up Activity
http://www.arryx.com/
http://www.arryx.com/products.html
Founders
Lewis Gruber, CEO Hyseq,Pat.Attorney
Dr. Kenneth Bradley,ARCH Nanophase
Funding
ARCH,DFJ, $3M
What’s Interesting
Parallel Manufacturing Technology
http://www.calmec.com/
http://www.calmec.com/chiropticene.htm
Founders
Dr. Jon N. Leonard,CEO BPM 3D Printer
Funding
Web Offering
What’s Interesting
Method of Financing, Amongst First in
Technology Class, 1997
http://www.flexics.com/
http://www.flexics.com/
Founders
Magnus Ryde,Pres. TSMC Pat Smith,LLL
Funding
DFJ,Intel, $23M
What’s Interesting
New Chip Manufacturing Paradigm, roll
to roll
http://www.magiqtech.com/
http://www.magiqtech.com
Founders
Robert Gelfond,Angel,Amazon,
Millenium Partners
Funding
Angel
What’s Interesting
Potentially the furthest out of any
technology yet funded. Founded by Angel.
http://www.memgen.com/
http://www.memgen.com
Figure 1: Process flow for the fabrication of a single two-material layer. The process
includes (a) a patterned electrodeposition of a first material using an Instant Mask™,
(b) a blanket electrodeposition of a second material, and (c) a planarization step
Founders
Adam Cohen, Veteran of 3D Printing
Inductsry, F Cube, 3D Systems
Funding
Dynafund, DFJ
What’s Interesting
New Manufacturing Technology
http://www.molecularelectronics.com/
http://www.molecularelectronics.com/
Founders
Tour,Reed Mallouck Allara – Key
scientists in the field
Funding
Jim Von Ehr II, Founder, President, and
CEO of Zyvex Corporaton
What’s Interesting
Bottom Up Assembly
http://www.zyvex.com
http://www.zyvex.com
Founders
Funding
Jim Von Ehr II, Freitas, Merkle, Futurists,
Xerox
NIST ATP $25 M
What’s Interesting
Top Down NanoAssembly of Assemblers
http://www.alientechnology.com
http://www.alientechnology.com
Founders
Jeff Jacobsen, KOPIN
Funding
Philips, DuPont,Seven Rosen $80 M
What’s Interesting
Fluidic Assembly
http://www.nanoopto.com/
http://www.nanoopto.com
Founders
Stephen Chou, Princeton
Funding
Bessemer, Morganthaler $16 M
What’s Interesting
NanoImprint Lithography – 10 nm
structures applied to passive optical
http://www.nimblegen.com
http://www.nimblegen.com
Founders
Michael Treble, Third Wave
Funding
Venture Investors, Baird $14 M
What’s Interesting
Parallel Programmable Chemical Synth.
http://www.plasticlogic.com/
http://www.plasticlogic.com/
Founders
Richard Friend, CDT
Funding
Amadeus, DOW
What’s Interesting
Fabrication by InkJet
http://www.quantumlogicdevices.com
http://www.quantumlogicdevices.com
Founders
Dr. Louis C. Brousseau III, Dan Feldheim
Funding
National Cancer Institute
What’s Interesting
Working Room Temperature Quantum
Devices
http://www.rolltronics.com/
Founders
Michael Sauvante
Funding
Angel?
What’s Interesting
Acquiring Pieces from Other Industries
http://www.surfacelogix.com/
http://www.surfacelogix.com/
• More on this later in the course
Founders
Carmichael Roberts,George Whitesides
Funding
Venrock
What’s Interesting
Printed Chemistry
http://www.opticomasa.com/
http://www.opticomasa.com/
Founders
Gudersen
Funding
Intel
What’s Interesting
Stacked Polymer Memory
Understanding the Phenomena we
are interested in:
Foundations of Technology Strategy
for these & other start-ups
Lots of new technology…lots of start-ups…
…..key drivers?
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Traditional mode of innovation - Large corporate laboratories
» Patient corporate capital
» Monopolies with market power control innovation
» Novel ideas licensed to large firms
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New organization of innovation - Marketplace for ideas
» Scientists & managers willing to work in start-ups
» Investors will directly fund novel science & technology
» Capital markets provide for liquidity (at times!!)
» Critical new role of Universities
High failure rates…classic challenges for start-ups
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Ralph Waldo Emerson’s problem...
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Robert Kearns’ problem...
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Xerox PARC’s problem…
…Technology Strategy is about a powerful set of tools to solve
these problems -- geared towards emerging technologies & technologybased start-ups
Effective strategies rest on three foundations:
Markets
Value Creation
Technologies
Organizational Competitive
Capability
Understanding
Or answers three key questions...
Markets
How will we create value?
Technologies
Do we have the
organizational
capabilities
necessary to
deliver it?
Can we capture
this value in the
face of
competition?
Course Structure
Emerging Technologies
Photonics &
communications
Molecular
machines &
silicon biology
Chips & logic
XX
x
x
Capture Value:
competition
x
XX
Capture Value:
standards
x
Create Value
Managerial
Challenges
Delivering Value
X
XX
X
X