Transcript Josh R. Singh

Digital Marketing Portfolio
Josh R. Singh
A bunch of cool stuff I’ve done – and
this isn’t even the half of it
 I’ve been doing it for the better part of a decade and I’m pretty darn good at it
 I make a lot of stuff:
 White papers, sales sheets & trade show materials
 Articles for blogs and website properties
 Websites, ads & landing pages
 Social media content and more
 I do a lot of stuff too:
 Marketing Strategy
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Content Marketing
Search Engine Optimization
Social Media Marketing
Pay Per Click Ads
Email Marketing
Affiliate Marketing & Strategic Partnerships
Lead Generation & Sales
 Strategy is an often overlooked but key piece of marketing and content
creation
 At the outset of each content engagement, I develop a content calendar,
editorial calendar, and drive calendar for all content projects
 I am adept at collaborating with both internal teams and external agencies
 I have the project management experience to lead projects involving writers,
editors, other team members, internal stakeholders and external vendors
 And I’m not afraid to get down
into the trenches and do everything
myself when needed
 Example of a landing page I created to allow prospects to create
appointments with the sales team before the trade show
 Here’s a landing page I created and optimized using A/B testing
 Created strategy and concepts behind trade show poster series
 Created copy and design sketches
 Worked with graphic designer to create final product
 Sensing the theme here?
 Our booth was also underwent a ~100k makeover to be in line with our
modern theme. It was rad.
 I’ve written A LOT of press releases, which have found their way to the front
pages of major websites and news wires (by no accident)
 I’ve created white papers too, including doing the research, creating surveys
when needed, analyzing results, creating templates, and final production
 Created materials for sales teams, for trade shows, and for promotion
 For one engagement, I created a landing page with a free offer in exchange
for an email opt in
 Also created the offer itself, making it as valuable as possible
 Promoted the offer on social media, which was met with a ton of positive
response and engagement
 Set up an auto-responder sequence of 5 follow up emails to promote a paid
product
 Drove tons of traffic to sales page through this email marketing campaign
 Converted traffic very well on the sales page, leading to high revenue for
the engagement
Here’s the first email subscribers got after they opted in:
 The offer was promoted on email #2 through #5 (first email was the free
offer as an attachment, not a link)
 Insane open percentage and click through rate on promotion email #2
through #5
 Maximum visibility to the product page was achieved due to this high
open and click through
 Traffic to the sales page converted very well, leading to massive revenue
for the project
 These results occurred after only a few hours of investment on this
particular marketing initiative
 Created a matrix to organize email content based on audience and specific value
props
 Purpose was to test value props based on recipient interests
 Sent thousands of emails to each audience, segmenting the messaging
 Was able to discover which marketing messages were resonating with
which audiences and which weren’t
 Used that data to create custom content for each audience, including sales
sheets customized to each audience based on what they found valuable in
the product
 Built MemberSuite’s site and many more from scratch using both
Wordpress & Drupal, including SEO best practices in alignment with a sitewide content strategy
 Not too shabby of an upgrade, eh?
 Any site worth its salt has got to have a blog
 Created and shared interactive content boards with teams to plan
future content releases
 And of course, organizing that information via a calendar and
executing on it is key
 Expert in both on page and off page SEO
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Keyword Research
On-page Keyword Density
Meta Description Optimization
Inbound/Outbound Links
PageRank
Site Structure & Backend Architecture
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Set up PPC campaigns, adgroups, keywords, ad copy and more
Allocated budget and resources for ads
Created banners for display networks
Interpreted advertising results & created reports to share with the team
 Played a key role in launching a program for YP for premium clients of their
digital ad service
 Developed analysis spreadsheets, templates, and additional tools to track
and analyze campaign KPIs
 Managed corporate brands with 10’s of thousands of fans
 First Listen to determine what the market wants
 Then Focus on creating engagement & conversation in social
media channels
 Influenced by Dave Kerpen, Joel Comm, Charlene Li, & Gary
Vaynerchuk
 Social Media is the “Great Equalizer” – gives the small guys a voice
 Proponent of Transparency on Social Media
 Let users engage with a brand as a real person, welcoming feedback and
diplomatically handling criticism (see below)
 Of course, any posts containing abusive or offensive language are removed
 A or B posts – One type of content with high engagement on social media
 Created Engagement by:
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Asking questions to followers
Freely answering questions to provide value
Posting links to first party content (blog, whitepapers, etc)
Curating third party content
Creating conversation around pieces of content developed specifically for social
media (for example, A or B posts)
 Developed awareness, consideration, preference, action, and loyalty in fans
 Leveraged social media to generate thousands of leads and 10’s of
thousands of dollars in sales revenue
Wow, that was a lot of stuff! And that’s only scratching the surface. For more
information:
 Request a PDF of my résumé
 Request specific deliverables from this deck (I may have to blur out some
information for client confidentiality)
 Contact Me
 Phone: 404-903-6123
 Email: [email protected]
 LinkedIn: http://www.linkedin.com/in/joshrsingh
Let’s work together!