Transcript here - Bereano Partners

SalesEngine
The Nuts & Bolts of Our Shop
Our Focus:
 Lead Generation
 Lead Capture
 Lead Conversion
 No Outsourcing (100% U.S. talent)
 24/7 Support
Our Marketing Tools
 Web Development
 Pay Per Click Management
 Sales Funnel Creation
 Landing Pages
 SEO
 Branding
 Social Media
 Mobile Development
Our Website Work
Our Mobile Work
Captive Reach + MGM Resorts
Augmented Reality &
Bluetooth Beacons
Social Media & Paid Campaigns
SOCIAL & DIGITAL
PRESENCE
Setup or Optimize (improve) assets including:
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Website & Landing Pages
Facebook fan page
Twitter
YouTube
Google +/Google Places
LinkedIn
Your website
Pinterest
Instagram & more
Plan and make changes throughout seasons according to event,
promotion, product launch, etc.
COMMUNITY GROWTH
Attract and retain real, actionable fans,
followers, LinkedIn connections and more
via:
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Facebook ads
Twitter ads
LinkedIn ads
YouTube ads
Direct connection strategies
Hash tag strategies
Content strategies
PAID MEDIA
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Facebook Ads & Promoted Posts – Serve
ads to qualified users in a Facebook session
who may be either end user/buyer or potential
partner. Used to create new fans and also
take Facebook users directly to website to
transact or participate.
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Google Pay Per Click – Serve ads to users
actively searching for products, services or
opportunities online and bring them to the
website to transact.
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Linkedin Ads & Promoted Posts – Serve
ads and make posts show up for qualified
users such as dieticians and massage
therapists and either bring them to the
Linkedin page to connect or website to learn
more.
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Twitter Ads – Identify users by discussion
(#glutenfree for example) and serve posts to
them or connect.
MARKETING AUTOMATION
We plan email campaigns and auto responders for your email user
silos based on their interest and place in the sales cycle. We use
tools such as:
Marketo – ExactTarget – Salesforce – Pardot – MailChimp Infusionsoft
SOCIAL PUBLIC RELATIONS
Increase awareness in the
market via:
• Press Releases
• Blogger Outreach
• Media Outreach
ANALYSIS/REPORTING
Measure all tactics
including:
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Social
Paid Search
Content
Social PR
Other marketing efforts
We report and meet
weekly with clients
To understand what works,
how to improve and
ultimately derive ROI.
WEB TRAFFIC/REVENUE
Driving traffic to website, landing pages, email capture or social assets via:
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Google PPC
Display Advertising
Social Ads
PR Efforts
Fight Gear
*above are actual results for real SE client, Twins
WEB CONVERSION
OPTIMIZATION
Increase conversion by improving
bounce rates, time on site, page views
and lead submissions via
improvements in:
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User interface and user experience
Content
Design
Technologies
ENGAGEMENT, NEW
MEMBERS
& VIRALITY
NEW PRODUCT BUZZ
LEVERAGE SOCIAL BASE
TO INCREASE REVENUE
ON-SITE
SOCIAL CAMPAIGNS ON
THE NEWEST
PLATFORMS
SOCIAL GROWTH,
ENGAGEMENT &
REVENUE
Risen Magazine had been around for
11 years and had stagnant sales and
1,400 Facebook fans.
Parallel 6 grew their fan base over
200,000 REAL Facebook fans in under
12 months.
How do we know they are real?
• Subscriptions up 400%
• Engagement WITHOUT boosted posts
better than major brands such as
Cosmopolitan Magazine (see next slide
for comparison)
SOCIAL GROWTH,
ENGAGEMENT &
REVENUE
Risen Magazine vs. Cosmopolitan Magazine
Comparing the highest engaged post of a
single month, Risen received:
• 8,000 more likes
• 13,000 more shares
• 1 Million Impressions (unpaid, no boost)
CREATE CONTESTS
VIRILITY & AMPLIFICATION
SOCIAL PLATFORMS
ACTIVATED FOR YOUR
BRAND
Traffic/Awareness/Viral –
Instagram/Vine
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Instagram has over 6 million
posts on the hashtage #Fishing
and reaches fishing fanatics in
the palm of their hand visually.
www.BereanoPartners.com
206.250.6625