You are What You Look Like: Preparing the Product

Farmers Market & Farm Stand

• Signage • Height • Depth • Shopability • Color breaks Display Building

• A sign for your business • Name of product & price • Should be legible from a few feet away. Signage

Customer Service

• Eye Contact • Greeting • Probing Questions • Signage • Be on your feet

Sampling • Talk to your market manager to see what is allowed.

• Keep it clean! Use spoons, tongs, lids, etc. have paper towels handy.

• Mix it up!

Upselling

• Grocery stores always try to sell one more product.

• That can be accomplished by making things easily available that can be consumed immediately.

• Or by cross selling

Promotion

• Recipe cards • Flyers/brochures about the farm & where else you sell • Where to find you online • Events • CSA information

Getting Wholesale Accounts • Be prepared. Expect a wholesale buyer to approach you every week.

• Ask good questions • Get their card! Always follow up.

Selling Wholesale

• Weekly price lists • Seasonal planning • Retailer expectations

• Logo/Branding • Facebook page • Cleanliness

The Product

www.iamsmallpotatoes.com

Small Potatoes is a boutique consulting, advocacy and marketing firm based in Syracuse New York. We believe that that a vibrant, flourishing food system is the key to improving the economies, health, and culture of our communities and we work everyday to accomplish that goal. facebook.com/SmallPotatoes42 @SmallPotatoes42