Transcript Liquidation.com B2B Marketing Success Story CHAPTER 6: E-COMMERCE MARKETING CONCEPTS

Liquidation.com
B2B Marketing Success Story
CHAPTER 6: E-COMMERCE MARKETING CONCEPTS
Presented by Team A
History
• Liquidity Services “reverse supply chain business”
• $69.5 billion market in 2009 ($38 billion in 2004)
• More then 500,000 bulk sales transactions in 2009
• Went public in February 2006 (LQDT $12.48 Friday closing)
• 550 worldwide employees
• Used by over 900,000 professional buyer
• 80% of items listed are actually sold
• Offered in 116 countries
Overview
• Liquidition.com
Mother ship: Resources, grouping thousands of useful company websites
• Govliquidation.com
Exclusive contractor of the Defense Reutilization and Marketing Service for the
sale of surplus and scrap assets of the US Department of Defense.
• Liquibiz.com
The European source of Business Surplus
• GoWholeSale.com
Search engine to help wholesale buyers to connect with wholesale suppliers
Features content and supplier listings on a network of sites and channels,
including Wholesale411.com, Wholesale.com and WholesaleIndex.com.
Compete against eBay
• Precision online marketing and branding
• Bulk shipment
• Targeted marking
• Focus on B2B
• Businesses going out of business
• Businesses looking to sell their products in bulk
Building Trust
• In the News
• Licensee of the
Privacy Program
•
safer way to pay and get paid online
•
SSL, identity and authentication, domain name
•
Quality process and quality information
•
Better Business Bureau
Wholesalers rather then Liquidation.com?
• Liquidation.com
Bulk sellers finding retail buyers
• GoWholeSale.com Retailers seeking out suppliers
• Wholesaler can bid on keywords for sponsored listing
• Retailers will see sponsored listing first
• Study supply for same type of product
• Wholesale product is better
• Liquidation product could be damaged
• Over 3 million wholesale business buyers
• Targeted search and online advertising
Key elements in core product to create
an augmented product
• Sellers are offered a Global Marketplace
• Complete support for presentation (graphics and text)
• Support for transactions (auction and bidding engine)
• Real-time tracking of transactions
• Offers at least 2x as much value than in offline world
• Auctions close every 2-3 days and no sniping allowed
• Opt-in Email marketing
Broad range of services to buyers
and sellers
What accounts for price differential
• Liquidation.com is quite different than standard wholesaler
• One-time buy for low-priced auctions on bulk products
• An excellent place to get started with wholesale merchandise
• Easily browse the products and prices
• If the market is flooded with $2 auctions for your product
Price Comparison
• Consumer electronics to clothing to cars
• Great for people with their own eBay store
• The more you buy the more you save
• Xbox 360 retails for $299 dollars for one
• But if you buy 15, you could get each one for $75
• Great place to save some dollars on internet shopping