Transcript Document
11 times the population of Cannes . . 40% of the total population of Paris . . That’s how many of them need our help From seclusion, dependence and deprivation to Living, Learning and Thriving We are talking to an audience infamous for ignoring the irrelevant If you want me to buyEntertain, Inform, Inspire me You cant sell me bullshit! I must outdo my friends! Sharing is everything! Digital media is second nature to me I am a grad student, / I have just started a job For me to bother, it has to be relevant to me 4 things I love- Sports, Cinema, food and shopping! Don’t, Lecture me I spend time looking for the best deal! Core insight Any communication on deaf blindness will be irrelevant unless its horrors are experienced first-hand Key Task To bring deaf blindness awareness among TA by bringing its challenges to their daily lives What would you do if your world turned dark… and silent? Saving Helen Keller Shock Educate Trigger 1. Shock – Helen Keller WHO ? Rouse them out of their apathy towards Deaf blindness Skip to Normal life in 5 s You have that option. Helen Keller does not This is how the paper looks to her everyday Save Helen Keller Visit senseinternational.org.uk to know more And finally, an EPL team walks out on match day wearing blindfolds “SrBachhan Can youwebsites beat my Agneepath Online music playing become blank dialogue? and mute 3d Movies where the glasses and the speakers do not work that say– ‘Save Helen Keller.. To know more visit YouTube prerolls with no Sound and No Videos with a simple message ‘Message popsEven up –’Silence is allthis that shedark! hears from everyday. Our Brand retweet challenge Deaf the Newspaper goes Glasses are Ambassadors branded with visit senseinternational.org.uk to the know more senseinternational.co.uk’ visit senseinternational.org.uk to know more Save Helen Keller visit senseinternational.org.uk to know more blind! 2. Educate – Why she needs Help Talk hard facts Interactive Videos on YouTube asking the viewer to help Using Remarketing Tools we plug hard facts Progressive on Facebook and YouTube thevideos little girl cross the road about Deaf blindness to viewers who helped communicating how disease progresses andthe share the little girl cross the road 3. Trigger – Start doing the small things Create sustainable support base Save Helen Keller Selfie with a blindfold and the biggest smile www.senseinternational.org.uk. Bid for the Bandanas, Get yourVisit friends to share the code their Facebook Upload your selfie on Facebook aton #savehelenkeller. Get Bandanas a SHARING code use it to shop at malls and online worn by celebrities to be auctioned on profile and posts get successive Every one who a selfie isdiscounts hailed as our for exciting offers Twitter ambassador Why this will work • This elevates the profile of deaf blindness from a relatively unknown disability and places it’s horrors firmly into context • Engages with the TA by making deaf blindness relevant to their own lives. • Campaign assets are created to maximise sharebility, viralability and sustainable engagement while keeping budget constraints in mind. Thank You!!