Transcript Document

INFORMATION TECHNOLOGY CLIENTS
WITH
TIMES INTERNET LIMITED
HP’s ADVERTISING SPEND
• 2004-2005:
• 2005-2006:
• 2006-2007:
11.70lacs
45.15lacs
52.31lacs
PRODUCT CATEGORIES ADVERTISING ONLINE
• Imaging & Printing Group
• Mono, Color & AIO Printers
• Toners & Cartridges
• Personal Systems Group
• Desktops & Note PCs (both consumers commercial)
• Servers
AD UNITS DELIVERING THE BEST RESULTS
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Monster banner on www.indiatimes.com
Monster banner on economictimes.com homepage
Leader board banner on economictimes.com News by Industry Section
Shoshkele on indiatimes homepage for consumer product
EDMs
Economictimes.com Home Page Monster Banner
Indiatimes.com Home Page Monster Banner
Indiatimes.com Shoshkele
Economictimes.com Monster Banner
Economictimes.com
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Monster banner on indiatimes delivers an average CTR of 0.5-0.8
Monster banner on economictimes delivers an average CTR of 0.3-0.6
Leader board banner on economictimes delivers an average CTR of 0.2-0.3
Soshkele delivers an average CTR of 1.0
EDM delivers an average open rate of 6%
Microsoft PRB
• Campaign Name:
• Site Name:
May Microsoft
Economic Times
• Properties
• 300x250 Homepage – Overview (video 1)
• 300x250 ROS – Innovation (video 2)
• 300x250 ROS – Customer Relationship (video 3)
300x250 Homepage ET.com
300x250 ROS ET.com
Microsoft XBOX 360
• Campaign Duration:
10/06/06-30/06/06
• Inventory : 500,000 on
728*90
• Site:
Indiatimes
• Average CTR:
0.60
XBOX 360 ON Indiatimes.com - 728X90
XBOX 360 on Indiatimes.com - Shoshkele
XBOX 360 on Indiatimes.com - Interstitial
Oracle Plan
Campaign
Site
Size
Oracle India
Economictimes.com
728x90
Oracle India
Economictimes.com
300x250
Note - Tracking was not done at our end
Oracle Monster Banner on ET.com
Oracle on ET.com - Leaderboard 728x90
Oracle on ET.com - Leaderboard 728x90
Oracle on ET.com – Monster Banner
Few more major IT clients with TIL
• IBM
• SUN MICROSYSTEMS
• LENOVO
• APC
• INTEL
• WEP
• DELL
• MSN
• CYBER MEDIA DICE
• CONVERGYS
• ACER
• BOSCH
• ACCENTURE
• WIPRO
• NORTEL NETWORKS
• INFOSYS
• ADRENELYN
• 3M
Inventory taken
IBM
•BANNERS: ET HP AND ROS
•SOSHKELES
•EDM’s
•CTR’s : 0.40 - 0.80
LENOVO
•Mailers
•Banners ET hp and ROS
•CTR’s: 0.40 – 0.80
CMD
•Mailers
•Opens/ CTR : 2500 – 4000
SUN MICRO SYSTEMS
•Banners – Sun developer campaign 1 Million banners – 3400 clicks
•EDMS’ – opens – Developer community – 2400 opens
Intel
•Banners
•Shosh
•EDM’s
•Micro Site
•Sponsorships
IBM
Lenovo Popunder
Lenovo on Indiatimes.com
Accenture on Indiatimes.com
Intel Inbox - Indiatimes Mailer
Intel F1 Sponsorship