Transcript Gordon Ramsay`s Ultimate Home Cooking

Gordon Ramsay’s Ultimate Home
Cooking 2013
August 31, 2013 (20 episodes x 10 weeks)
GORDON RAMSAY’S
ULTIMATE HOME
COOKING
st
Starts August 31 , 2013
Gordon Ramsay’s Ultimate Home Cooking
concentrates on a different themes that are essential
for the modern cook - from the secret of cooking with
chilli and spice, through to baking, roasting and slow
cooking - and is packed full of useful tricks and tips to
save time and money.
Feature on the site include:
Video
20 x 30 minute episodes
Opportunity to sponsor the pre, mid and post-roll
ads of each full episode video
Episodes
Episode details for each episode
Host Info
Host bio information
*For mock purposes only
2
SPONSORSHIP PACKAGE
Title sponsorship includes clickable
sponsorship logo, display roadblock and
first pre-roll on all videos within the guide
Prominent co-branded Homepage
Rotator promotion on foodnetwork.ca, 4
days (1x every 2 weeks)
Co-branded button + blurb in one
Food Network Newsletter
Co-Branded Leaderboard & Big Box
to promote sponsorship program across
foodnetwork.ca, Food Audience Targeted
Vertical and SPAN
Brandsell Leaderboard & Big Box
across foodnetwork.ca, Food Audience
Targeted Vertical and SPAN
*For mock purposes only
3
ADDED VALUE EDITORIAL PROMOTION
Feature tile on GlobalNews.ca
homepage (1 week)
Feature tile on ShawConnect.ca
(1 day)
Facebook promotion*, +14,000 fans
Twitter promotion*, +35,000
followers
*No client or product brand messaging is allowed within Tweets or
Facebook posts.
*For mock purposes only
4
GORDON RAMSAY’S ULTIMATE HOME COOKING
Starts August 31st, 2013 (20 Episodes x 10 Weeks)
Estimated
Impressions
Digital Sponsorship Package
Brandsell Sponsorship Elements - 15% Sponsorship Roadblock Premium
Clickable Sponsorship Logo - Show Site/Guide
Brandsell 728x90 Leaderboard roadblock within the sponsorship feature (x2)
Brandsell 300x250 Big Box roadblock within the sponsorship feature (x2)
Brandsell :15 second video ad roadblock within the sponsorship feature - First Pre-roll
Brandsell 728x90 Leaderboard - video companion ad roadblock (x1)
Brandsell 300x250 Big Box - video companion ad roadblock (x1)
Brandsell Wallpaper on Homepage (1 day/week for 4 weeks)
Brandsell 728x90 Leaderboard roadblock on Foodnetwork Homepage (x1)
Brandsell 300x250 Big Box roadblock on Foodnetwork Homepage (x2)
Co-Branded Sponsorship Promotion Elements - Not Subject to Agency Discount
Co-Branded Flash Rotator on the Homepage (1 day/2 weeks)
Co-Branded Feature Button and Blurb on the Bi-weekly Newsletter
Co-Branded Feature Big Box on ShawConnect.ca (1 Day)
N/A
Co-Branded Feature Tile with Logo on GlobalNews.ca (1 Week)
N/A
Co-Branded Media Support (50% of Brandsell CPM) - Subject to Agency Discount
Co-Branded ROS 728x90 Leaderboard - Food
Co-Branded ROS 300x250 Big Box - Food
Co-Branded RON 728x90 Leaderboard - SPAN
Co-Branded RON 300x250 Big Box - SPAN
Brandsell Media Plan - Subject to Agency Discount
Brandsell ROS 728x90 Leaderboard - Food
Brandsell ROS 300x250 Big Box - Food
Brandsell ROS 728x90 Leaderboard - SCRIPPS Food
Brandsell ROS 300x250 Big Box - SCRIPPS Food
:15 Seconds Video Ad + Companion BB - Food
Hard Costs - Not Subject to Agency Discount
Hard Costs - Standard Sponsorship Logo+ Co-Branded Ad
Hard Costs- Wallpaper
Hard Costs - Co-brand Button OR Newsletter Button OR Rotator OR Editorial Brick
Public CPM
Agency Rate
Price
70,000
140,000
140,000
18,000
18,000
18,000
34,286
34,286
68,571
$10
$18
$25
$700
$2,576
$3,542
$10
$18
$25
$700
$2,576
$3,542
$75
$1,346
$75
$1,346
$40
$16
$22
$1,371
$549
$1,509
$40
$16
$22
$1,371
$549
$1,509
17,143
130,000
$16
$10
N/A
N/A
$274
$1,300
N/A
N/A
$8
$5
N/A
N/A
$137
$650
$2,600
$2,600
100,000
100,000
100,000
100,000
$16
$22
$12
$18
$1,600
$2,200
$1,200
$1,800
$8
$11
$6
$9
$800
$1,100
$600
$900
100,000
100,000
100,000
100,000
100,000
$16
$22
$12
$18
$49
$1,600
$2,200
$1,200
$1,800
$4,900
$16
$22
$12
$18
$55
$1,600
$2,200
$1,200
$1,800
$5,500
1
1
1
$500
$1,000
$250
$500
$1,000
$250
$500
$1,000
$250
$500
$1,000
$250
Total Impressions
Digital Sponsorship Package Summary
* Please note total impressions and availability are subject to change based on programming
Value
1,588,286
Total Value
$33,416
eCPM
$22.05
Total Cost
$35,029
Subtotals
%
$11,592
33%
$5,987
17%
$3,400
10%
$12,300
35%
$0
0%
95%
Thank You