Transcript Case Study – Omaxe Real Estate Omaxe TG was Non Indian

REAL ESTATE
ON
TIMES INTERNET LIMITED
Omaxe Real Estate
• Target Group:
Non Resident Indians
• Campaign:
US targeted
• Key Objective:
To generate genuine enquiries and leads
Omaxe Real Estate
April till October’07
Campaign
Site
Size
Target
Omaxe
Indiatimes Home Page
230x250
USA
Site
Size
Impressions Impressions Targeting
Booked
Delivered
Click
Through
Indiatimes.com
230x250
166658
169971
USA
1233
TOI.com ROS
240x400
857144
862980
USA
7274
Monster Banner on Timesofindia-Home Page
Ahlcon – Plan & performance
Site
Size
Start Date
End Date
CTR
IT HP
300x250
10/27/06
12/27/06
0.30
ET HP
230x250
10/27/06
12/2/06
0.32
Monster Banner on Indiatimes Homepage
Monster Banner on Economictimes Homepage
Jaypee Greens – Plan & Performance
Site
Size
Start Date
End
Date
Impressions
Booked
Impressions
Delivered
Clicks
TOI HP
300*250
2/27/07
3/05/07
287140
405,919
110
ET HP
230*250
2/27/07
3/6/07
299860
300,825
94
Banner on Timesofindia.com Homepage
Banner on Indiatimes Home Page- MagicBricks
Palash Greens Performance
Hits
User Feedbacks
7169
1196
Average Daily
1
1
Average Hourly
4
1
TOTAL
Source – Palash Green server
Banner on Timesofindia-ROS
Gera Regent Park Pune
Performance
Hits
User Feedbacks
7472
1292
Average Daily
16
4
Average Hourly
15
3
TOTAL
Source – Gera server
Banner on Timesofindia.com
Banner on Timesofindia.com
Ceebros Chennai June 2007
Leaderboard on TOI.com City Pages-Uphar
Monster Banner on TOI.com City Pages-Uphar