Transcript Northsound 1 - Bauer Media

NORTHSOUND RADIO
RAJAR Q3 2013
NORTHSOUND 1
■ Northsound 1’s core audience is 25-44 year olds
playing a mix of adult contemporary music with
unrivalled news & sports coverage and local
information
■ Northsound 2’s core audience is 35-55 year olds
with a broad mix of music ranging from new
releases and the best of the current chart, right
through to great songs from years gone by
■ Northsound 1 is the market leading radio station
in Aberdeen and the Shire
■ Total Northsound Radio has more than double
the number of ABC1 listeners than their nearest
commercial competitor Original 106
■ Listeners to Total Northsound Radio listen on
average for a staggering 10.6 hours a week
■ 80% of Northsound Radio listeners are the main
shoppers in their household and therefore
control the purse-strings
Source: RAJAR 2013 Q3 based on the Northsound TSA combined Northsound 1 and 2
3
THE TRANSMISSION AREA
NORTHSOUND 1 WEEKDAY SCHEDULE
■ Greigsy at Breakfast
■ John Mellis on Mid-Morning
■ U Choose
2pm-3pm
■ BIG Drive Home
■ IN:Demand with Romeo
7pm-10pm
■ Late Night with Gina McKie
6am-10am
10am-2pm
3pm-7pm
10pm-1am
5
6
TOTAL NORTHSOUND
164,000 WEEKLY LISTENERS
NORTHSOUND REACHES…
WEEKLY REACH
•
•
•
79,000 ABC1 LISTENERS
85,000 C2DE LISTENERS
131,000 MAIN SHOPPERS
Men
47%
42,000
33,000
27,000
15-24
25-34
30,000
35-44
53%
33,000
45-54
Women
55+
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
7
NORTHSOUND 1
140,000 WEEKLY LISTENERS
NORTHSOUND 1 REACHES…
WEEKLY REACH
•
•
•
71,000 ABC1 LISTENERS
69,000 C2DE LISTENERS
110,000 MAIN SHOPPERS
Men
46%
31,000
54%
29,000
28,000
26,000
15-24
26,000
25-34
35-44
45-54
Women
55+
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
8
COMPETITORS
WEEKLY REACH
Northsound 1 & 2
164
Northsound One
140
BBC Radio 2
100
BBC Radio 1
87
BBC Radio Scotland
74
Original 106…
60
BBC Radio 4
56
Northsound Two
47
Classic FM
32
BBC Radio FIVE LIVE
talkSPORT
Absolute Radio…
20
11
9
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA
9
COMMERCIAL MARKET SHARE
TOTAL NORTHSOUND TSA MARKET SHARE
ALL COMMERCIAL RADIO LISTENING
6.1%
2.4%
22.4%
54.5%
2.4%
13.9%
Total Northsound
Original 106
Absolute National
Other commercial
talkSPORT
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)
*some stations do not cover whole of the TSA
Classic FM