Transcript Slide 1

MEDIA PACK
Quarter 1 2013
Reach - CFM still has more listeners than any other
commercial or bbc station in the area (91,000)
Adult audience - CFM is the number one station for
25-54 year olds in the area (46% reach)
Robbie Dee in the morning reaches more (58,000) than
any other station locally between 6 and 10 while Stu has
the most popular station between 3 and 7, with more
listeners than any other station (52,000)
Weekly Reach – 91,000 (37%)
Total Hours – 791,000
Average Hours – 8.7
Market Share –18.2%
Source: RAJAR, CFM TSA, 12 months end Mar 2013
247
34
30
39
45
100
95
20
16
20
21
19
39
58
54
52
46
19
8.3
4.0
8.7
7.6
11.2
9.9
138
27
23
27
29
29
56% 81%
74% 71% 64% 29%
Weekly Reach [000s]
CFM
91
BBC Radio 2
82
BBC Radio Cumbria*
69
BBC Radio 1
64
BBC Radio 4
40
BBC Radio Five Live
25
Classic fm
23
talkSPORT
Absolute
6
3
Source: RAJAR, CFM TSA, 12 months PE Mar 13
*Does not cover whole TSA
Market Share [%]
BBC Radio 2
23,1
CFM
18,2
BBC Radio Cumbria*
14,3
BBC Radio 1
11,2
BBC Radio 4
10,2
Classic fm
3,4
BBC Radio Five Live
3,3
talkSPORT
Absolute
1,2
0,2
Source: RAJAR, CFM TSA, 12 months PE Mar 13
*Does not cover whole TSA
Listenership by Age Group
15+
15-24 25-34 35-44 45-54
55+
Population (000)
247
33
31
37
45
101
Weekly Reach (000)
91
16
18
16
18
23
Percentage Reach (%)
37
49
58
43
40
22
Average Hours Listening
8.7
6.2
8.9
7.3
12.4
8.4
4 Week Reach (000)
132
23
24
23
25
34
Percentage Reach (%)
53
69
78
62
56
34
Source: RAJAR, CFM TSA, 12 months PE Mar 13
Listenership – Gender & Social Profile
men
15+
women
15+
ABC1
C2DE
Population (000)
120
126
117
129
Weekly Reach (000)
47
44
43
47
Percentage Reach (%)
39
35
37
37
Average Hours Listening
8.6
8.8
6.6
10.6
4 Week Reach (000)
68
64
64
68
Percentage Reach (%)
56
51
55
52
Source: RAJAR, CFM TSA, 12 months PE Mar 13
CFM Radio & ITV1 Border Audience Profile %
70
60
52
50
45
56
55
48
45
44
53
47
40
%
30
20
18
20
9
10
13
18
25
21 20
11
0
Men
Women
16-24
25-34
Border ITV
35-44
45-54
55+
ABC1
C2DE
CFM
TV Source: BARB 3 months to Mar 13 Base: Border ITV
Radio Source: RAJAR, CFM TSA, 12 months PE Mar 13
All figures 16+
CFM Vs. Local Press Comparisons
7 265
15-24 year olds
16 000
10 877
5 043
18 000
7 195
9 037
25-34 year olds
4 535
16 000
8 002
35-44 year olds
13 855
5 666
8 490
45-54 year olds
18 000
14 799
7 476
14 853
55+
23 000
30 962
14 697
43 000
20 737
ABC1's
42 631
16 235
CFM
News & Star
Cumberland News
Whitehaven News
Radio Source: RAJAR, CFM TSA, 12 months PE Mar 13
Press Source: JICREG Data at 01/05/13
Ways to use Radio today!
SMS
Airtime
Online
Advertorials
Data capture
Research
Sponsorship
RADIO
Promotions
Podcasting
Sampling/street team
Vodcasts
Events