Transcript TFM RADIO AND MAGIC 1170MEDIA INFORMATION

TFM RADIO AND
MAGIC 1170
MEDIA INFORMATION
TFM RADIO
STATION INFORMATION
TARGET AUDIENCE: 25-44 YEAR OLDS.
TFM Radio is dedicated to County
Durham, Teesside and North
Yorkshire…
Playing Today’s Favourite Music…
Local News & Sport…
And Traffic and Travel
MAGIC 1170
STATION INFORMATION
TARGET AUDIENCE: 44-59 YEAR OLDS.
The best of the 60s, 70s and more
Magic 1170’s presenters are warm and
friendly, good fun and great company!
WE TALK TO
228,000 EVERY WEEK
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
WE TALK TO
231,000 EVERY WEEK
TFM AND MAGIC 1170 TRANSMISSION
AREA
ADULT POPULATION: 818,000
MEN: 400,000
WOMEN: 418,000
CHILDREN: 56,000
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
8
TFM RADIO AND MAGIC 1170
RANKED BY MARKET SHARE
BBC Radio 2
18.4
TFM / Magic 1170
12.5
Capital North East*
9.2
BBC Radio 4
8.2
BBC Tees*
8.1
Smooth Radio North East
7.9
TFM Radio
7.3
BBC Radio 1
6.7
Magic 1170
5.2
BBC Radio FIVE LIVE
3.9
Real Radio North East
3.0
Classic FM
talkSPORT
Absolute Radio National
2.8
2.3
1.9
(%)
9
TFM RADIO AND MAGIC 1170
RANKED BY WEEKLY REACH
BBC Radio 2
244
TFM / Magic
228
Capital North East*
182
TFM Radio
169
BBC Radio 1
156
Smooth Radio North East
152
BBC Radio Tees*
139
BBC Radio 4
106
BBC Radio FIVE LIVE
99
Real Radio North East
90
Magic 1170
86
Classic FM
73
talkSPORT
Absolute Radio
57
36
(000)
10
TFM RADIO AND MAGIC 1170
ALL ADULTS
15+
15-24
25-34
35-44
45-54
55+
POPULATION (000)
818
127
121
121
146
304
1 WEEK REACH (000)
228
39
41
46
41
61
1 WEEK REACH %
28
31
34
38
28
20
AVERAGE HOURS
7.9
4.7
6.2
7.3
7.8
11.4
4 WEEK REACH (000)
344
61
64
67
61
91
4 WEEK REACH %
42
48
53
56
42
30
13 WEEK REACH (000)
430
76
79
81
76
115
13 WEEK REACH %
53
60
65
67
52
38
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
11
TFM RADIO
ALL ADULTS
15+
15-24
25-34
35-44
45-54
55+
POPULATION (000)
818
127
121
121
146
304
1 WEEK REACH (000)
169
39
35
36
29
31
1 WEEK REACH %
21
30
29
30
20
10
AVERAGE HOURS
6.2
4.5
5.7
7.7
6.8
6.7
4 WEEK REACH (000)
263
60
54
53
45
48
4 WEEK REACH %
32
47
45
44
31
16
13 WEEK REACH (000)
337
76
68
66
57
63
13 WEEK REACH %
41
60
57
54
39
21
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
12
MAGIC 1170
ALL ADULTS
15+
15-24
25-34
35-44
45-54
55+
POPULATION (000)
818
127
121
121
146
304
1 WEEK REACH (000)
86
4
11
13
20
38
1 REACH %
10
3
9
11
13
12
AVERAGE HOURS
8.7
2.7
5.1
4.8
6.3
13.0
4 WEEK REACH (000)
137
9
22
22
31
57
4 WEEK REACH %
17
7
18
18
21
19
73
13 WEEK REACH (000)
181
14
32
30
41
73
13 WEEK REACH %
22
11
26
25
28
24
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
13
TFM & MAGIC 1170
MEN
15+
15-24
25-34
35-44
45-54
55+
POPULATION (000)
400
57
72
54
74
142
1 WEEK REACH (000)
109
17
24
13
20
34
1 REACH %
27
31
34
25
27
24
AVERAGE HOURS
7.5
3.7
5.6
6
9.1
10.4
4 WEEK REACH (000)
168
29
40
23
30
49
4 WEEK REACH %
42
51
55
42
40
35
13 WEEK REACH (000)
211
37
50
30
37
61
13 WEEK REACH %
53
65
69
56
50
43
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
14
TFM & MAGIC 1170
WOMEN
15+
15-24
25-34
35-44
45-54
55+
POPULATION (000)
418
70
48
67
72
161
1 WEEK REACH (000)
119
22
17
32
21
27
1 REACH %
29
31
35
49
30
17
AVERAGE HOURS
8.2
5.5
7.2
7.9
6.5
12.5
4 WEEK REACH (000)
177
33
25
45
31
42
4 WEEK REACH %
42
47
51
67
44
26
13 WEEK REACH (000)
220
41
30
52
39
53
13 WEEK REACH %
53
58
62
78
54
33
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
15
TFM & MAGIC 1170
SOCIAL PROFILE
ABC1
C2DE
POPULATION (000)
349
469
1 WEEK REACH (000)
90
138
1 REACH %
26
29
AVERAGE HOURS
6.8
8.5
4 WEEK REACH (000)
137
207
4 WEEK REACH %
39
44
13 WEEK REACH (000)
172
258
13 WEEK REACH %
49
55
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
16
TFM RADIO & MAGIC 1170
LISTENERSHIP BY AGE GROUP
61
46
41
39
15-24
25-34
Source: RAJAR, TFM Radio TSA, 6 Months PE Mar 13
41
35-44
45-54
55+
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