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Downtown Radio &
Cool FM
Media Pack
Q2 2014
Transmission Area
Population: 1,460,000 adults
All Radio Provincewide:
Weekly Reach
947
Commercial
BBC
893
583
496
361
312
290
236
179
148
107
158
94
89
11
Source: Rajar 2014 Q2 Downtown Radio TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area.
118
28
Commercial Radio Provincewide
Weekly Reach
361
National
Local
290
179
148
94
107
89
11
Cool FM*
Downtown
Radio
*U105
*Citybeat
*Q Network
Classic FM
talkSPORT
Source: Rajar 2014 Q2 Downtown Radio TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Absolute
Radio
Commercial Radio Provincewide:
Share (%) of Hours
among local commercial radio competitors
10%
29%
17%
*Q Network
*U105
61%
Citybeat*
Cool FM*
12%
Downtown Radio
32%
Total Hours Listened
Source: Rajar 2014 Q2 Downtown Radio TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Downtown Radio
1 and 4 week reach %
37
37
31
33
29
33
30
31
28
24
20
21
All adults
Men
18
17
Women
15-24
21
25-34
Weekly Reach
24
18
35-44
45-54
20
55+
4 Weekly Reach
RAJAR 2014 Q2 Downtown Radio TSA
Total Downtown consists of Downtown Radio and 97.4 Cool FM
24
15
ABC1
C2DE
Downtown FM
Weekly Reach
ALL ADULTS 15+
ALL MEN
290,000
153,000
ALL WOMEN
15 – 24
25 – 34
35 – 44
45 – 54
55+
ABC1
C2DE
137,000
40,000
51,000
43,000
61,000
96,000
104,000
186,000
Source: RAJAR 2014 Q2 Downtown Radio TSA
Transmission Area
Population: 1,003,000 adults – 69% of total area
Key Local Commercial Radio Cool FM Area
Share (%) of Hours
among key local commercial radio competitors
21%
16%
*Citybeat
*U105
62%
Cool FM
22%
Downtown Radio
41%
Total Hours Listened
Source: RAJAR 2014 Q2
Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area
Cool FM TSA
Weekly Reach
361
329
189
179
149
157
148
86
86
98
61
10
Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA.
*Stations marked with an asterisk do not cover the whole of this Total Survey Area TSA
16
Cool FM
1 and 4 week reach %
89
74
52
55
57
47
54
50
50
37
34
38
ABC1
C2DE
70
54
36
32
40
38
13
8
All adults
Men
Women
15-24
25-34
Weekly Reach
35-44
45-54
4 Weekly Reach
Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA
55+
Cool FM
Weekly Reach
ALL ADULTS 15+
ALL MEN
361,000
153,000
ALL WOMEN
15 – 24
25 – 34
35 – 44
45 – 54
55+
ABC1
C2DE
208,000
113,000
93,000
63,000
64,000
27,000
170,000
191,000
Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA
Downtown & Cool FM Combined
1 and 4 week reach %
78
67
57
55
59
57
58
40
38
63
42
54
59
36
49
40
45
37
43
24
All adults
Men
Women
15-24
25-34
Weekly Reach %
35-44
45-54
55+
4 Weekly Reach %
RAJAR 2014 Q2 Downtown Radio TSA
Total Downtown consists of Downtown Radio and 97.4 Cool FM
ABC1
C2DE
Downtown & Cool FM Combined
Weekly Reach
ALL ADULTS 15+
ALL MEN
583,000
272,000
ALL WOMEN
15 – 24
25 – 34
35 – 44
45 – 54
55+
ABC1
C2DE
311,000
137,000
122,000
96,000
114,000
114,000
257,000
326,000
RAJAR 2014 Q2 Downtown Radio TSA
*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM