Q2 2014 MEDIA PACK

THE MAGIC AUDIENCE Q2 2014

• • • • • • Magic reaches 1.9 million listeners every week.

Magic listeners tune in for a total of 10.1 million hours every week.

Magic has a share of 4.8%. 62% of Magic listeners are aged 15-44 and 38% aged 45+ 48% of Magic listeners don’t listen to Heart or Capital.

The average age of a Magic listener is 40.

Source: RAJAR Q2 2014 Average Age Base: All Respondents

PROGRAMMING HIGHLIGHTS

• • • • • • • • Foxy in the Morning reaches 786,000 listeners, and has an audience share of 4.2%, between 0600-1000. More Music Drivetime with Nick Snaith reaches 662,000 and has a 5.0% market share on weekdays at 1700-2000.

Gary Vincent attracts 747,000 listeners each week and a share of 4.8% between 1000 1400.

Angie Greaves attracts 639,000 between 1400-1700, pulling in a market share of 4.2%. Mellow Magic is the number 1 commercial music show every evening for reach.

Denise van Outen has 182,000 listeners every Saturday 1300-1500 and is commercial number 1 in share, with 6.1%.

Kim Wilde reaches 266,000 listeners between 1000-1400 on Sundays, and has a market share of 4.3%.

Rick Astley draws 175,000 each week and is commercial number 1 for Adults 25+ with 160,000 and a 6.3% share of this audience.

Source: RAJAR Q2 2014

OUR AUDIENCE…

• • • • 25-54 year olds are our strongest audience.

63% of listeners are affluent ABC1’s. Females account for 54% of the Magic audience.

Magic has an average age of 40

550 450 350 250 150 50 -50 254 517 427 332 215 184 C2DE; 723 Men; 889 Women; 1 040 ABC1; 1 206

Source: RAJAR Q2 2014

Source: RAJAR Q2 2014 Average Age Base: All Respondents

MON-FRI WEEKLY REACH IN LONDON

786 747 639 662 440 Foxy in the Morning 0600-1000 Mid Mornings with Gary Vincent 1000 1400 Afternoons with Angie Greaves 1400 1700 More Music Drivetime with Nick Snaith 1700-2000 Mellow Magic with Danny Pietroni 2000 2400 Source: RAJAR Q2 2014 Magic 105.4 TSA

WEEKLY REACH IN LONDON

2 198 1 929 1 860 1 837 1 335 982 830 781 394 358 Capital London Magic 105.4

(London) Kiss 100 FM Heart London Classic FM LBC 97.3

Total Absolute Radio Smooth Radio London XFM London Capital XTRA (London) Source: RAJAR Q2 2014 Magic 105.4 TSA

MARKET SHARE IN LONDON

5,5% 5,0% 4,8% 4,8% 4,8% 4,3% 2,6% 2,0% 0,9% 0,8% Heart London LBC 97.3 Kiss 100 FM Capital London Magic 105.4

(London) Classic FM Smooth Radio London Total Absolute Radio Capital XTRA (London) XFM London Source: RAJAR Q2 2014 Magic 105.4 TSA