RADIO TAY

RAJAR Q3 2014

RADIO TAY

■ Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information ■ Tay AM’s core audience is 35-55 year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by ■ Tay FM is the number one station for Dundee and Perthshire with 152,000 listeners ■ Listeners to Radio Tay are, on average, tuned-in for a staggering11.2 hours across the week.

■ 48% of Radio Tay listeners are aged 15-44 Source: RAJAR Q3 2014 ending Sept. 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA 3

THE TRANSMISSION AREA

TAY FM WEEKDAY SCHEDULE

5 ■ Wake up with Webster at Breakfast 6am-10am ■ ■ ■ ■ ■ Mike Richardson on Mid-Morning 10am-2pm Old School Anthems John Milne on Drivetime 3pm-7pm IN:Demand Late Night 2pm-3pm 7pm-10pm 10pm-1am

TOTAL TAY

201,000 WEEKLY LISTENERS

TOTAL TAY REACHES…

• • •

91,000 ABC1 LISTENERS 109,000 C2DE LISTENERS 165,000 MAIN SHOPPERS

Men Women

43%

69 000

57%

34 000 31 000 32 000 34 000

15-24 25-34 35-44 45-54 55+

Source: RAJAR Q3 2014 ending Sept. 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA 6

TAY FM

152,000 WEEKLY LISTENERS

TAY FM REACHES…

• • •

26,000 ABC1 LISTENERS 51,000 C2DE LISTENERS 124,000 MAIN SHOPPER

S 31 000 27 000 30 000 30 000 17 000 16 000

59%

Men Women

41%

7

15-24 25-34 35-44 45-54 55-64 65+

Source: RAJAR Q3 2014 ending Sept. 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

TAY AM

77,000 WEEKLY LISTENERS

TAY FM REACHES…

• • •

26,000 ABC1 LISTENERS 51,000 C2DE LISTENERS 65,000 MAIN SHOPPER

S Men Women

44%

29 000 7 000 6 000 6 000 12 000 17 000

15-24 25-34 35-44 45-54 55-64 65+ 56%

Source: RAJAR Q3 2014 ending Sept.2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA 8

COMPETITORS

WEEKLY REACH Total Tay Tay FM BBC Radio 2 BBC Radio 1 Tay AM BBC Radio Scotland BBC Radio 4 Classic FM Other local commercial BBC Radio 5 LIVE talkSPORT Absolute Radio… 85 000 77 000 76 000 64 000 26 000 50 000 21 000 18 000 11 000 152 000 140 000 201 000 9 Source: RAJAR Q3 2014 ending Sept. 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

PRESS COMPETITORS

WEEKLY REACH Total Tay Tay FM Courier & Advertiser Tay AM Evening Telegraph Perthshire (Fri) Arbroath Herald Perthshire (Tues) 34 510 23 581 18 380 11 496 93 739 77 000 152 000 201 000 10 Base: Tay FM TSA; Source: Press JICREG 01/010/14 (based on Area AIR) Radio Source: RAJAR Q3 2014 ending Sept. 2014

COMMERCIAL MARKET SHARE

TOTAL TAY TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING

3,6% 4,6% 9,1% 18,9% 63,8% ^Total Tay Classic FM TalkSPORT Absolute National All other commercial

11 Source: RAJAR Q3 2014 12 months ending Sept. 2014 N.B ^Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM