Transcript Barack Obama’s Integrated Marketing Communications Strategy

CASE STUDY ON
BARACK OBAMA’S STRATEGY
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Deepak Joshi
Sekhar Dahal
Jackson Subedi
Sakar Sharma
Sarvesh Mainali
INTRODUCTION
First African-American president of the US
 44th president of the US
 Opportunity to create history
 Birth date - Aug 4, 1961
 Majored in Political Science from Columbia
University in 1983
 1988- entered Harvard Law School
 1990- elected as the first black president of the
Harvard Law Review
 Obama – Characteristics

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CAREER

Illinois State Senator (1997-2004)

U.S. Senate member (2004-2008)

First African-American president of the U.S
(Nov 4 2008)
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THE OBAMA CAMPAIGN

Internet Savvy

X-Box Games

Internet sites- “FighttheSmears”

Facebook, Myspace, Blackplanet, Glee, Linkedin

Segmented and Targeted voters through these
sites
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MCCAIN’S CAMPAIGN

Concentrated advertising on media

Later introduced ‘McCainSpace’

Illiterate in comparision with Obama (Tech
Savvy)

7 years combatant, POW (Prisoners of War)
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RESULT
Website
Obama
McCain
Facebook
2 Million
600,000
Twitter
112,000
4.600
You Tube
1800
330
Subscribers
115,000
28,000
Viewer Visits
97 million
2 Million
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HOW DID THIS HELP OBAMA?

Obama brand

Youth focus

Advantage over McCain

4 P’s of BHO

Victory with the extensive use of technology
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Gracias
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