Transcript BA 493 - barack obama article.ppt

Creatives Have a Crush
on Obama
Brittany White
Colten Murray
Branding Obama
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“Emerged as the darling of the advertising
world's creative set.”
Other candidates are paying top dollar for
advertising
Mr. Obama has benefited from free,
consumer-created marketing.
• Obama has official agencies
• Benefitting from the work of freelancers
Music Videos
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Yes We Can
• ~10.5 Million views since Feb. 1st
• Created by Black Eyed Peas’ will.i.am
• Featured many celebrities
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Hope Changes Everything
• Created by Eric Hirshberg, Chief Creative
Office Deutsch Advertising Agency
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Ready To Believe
Why is Obama Easy to Get
Behind?
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Mix of inspiration and an easy-to-define brand
“I’m asking you to believe. Not just in my ability
to bring about real change in Washington…I’m
asking you to believe in yours.” – Barack Obama
"His politics fall perfectly in line with what I do as
an artist" – Shepard Fairey
"This is a guy who speaks in poetry -- he's a
wide-open canvas and really right for making
incredibly moving and incredibly inspiring work” –
John Dukakis
Internet President
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“Behaves like a well-defined brand."
• Change We Can Believe In
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Ahead of competition in “Face Time”
• Metric measuring total online time "with the public”
• Mr. Obama grabbed 60% of his party's FaceTime
• YouTube a 36 to 1 margin over John McCain.
• Barack Obama Myspace
Internet President Cont.
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Obama is turning his buzz into votes
• Gen Y is getting info from web
• Gen Y is becoming more accessible to advertisements
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(Facebook, Myspace, YouTube)
• Has been successful in the web and non-web world
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"They once called John Kennedy the first
television president, and I think it's fair to predict
that Obama could turn out to be the first internet
president." - John Dukakis
Sources
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http://adage.com/article?article_id=12531
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http://www.youtube.com
http://www.barackobama.com/index.php