Transcript Chapter 1

Chapter 1
The Product Design Process
The Four C’s of Design
A Simplified Approach
A Problem Solving Methodology
Consideration of A Good Design
The Four C’s of Design
Creativity
• Requires creation of something that has not existed before or not
existed in the designer’s mind before
Complexity
• Requires decisions on many variables and parameters
Choice
• Requires making choices between many possible solutions at all
levels, from basic concepts to smallest detail of shapes
Compromise
• Requires balancing multiple and sometimes conflicting requirements
What is Design?
Design establishes and defines solutions to and pertinent structures for
problems not solved before, or new solutions to problems which have
previously been solved in a different way
• Difference between Design and Discovery:
Discovery is getting the first sight of something but design is the product of
planning and work
• Good design requires both analysis and synthesis
(Analysis is to breakdown complex problems to manageable parts and
synthesis involves the identification of the design elements that will
compromise the product and the combination of the part solutions into a total
workable system)
The Design Process- A
Simplified Approach
General information
Specific
information
Design Operation
Outcome
NO
Feedback loop
Evaluation
yes
Go to the next step
Existing knowledge
State of the art
Scientific curiosity
Identification of need
Hypothesis
Logical analysis
Proof
Scientific Method
Acceptance
Communication
Scientific Method vs Design Method
Conceptualization
Feasibility analysis
Production
Design Method
Consideration of Good Design
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Design Requirements
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Functional performance (F, σ, power, deflection)
Complementary performance (life of design, robustness, reliability,
ease, economy, safety of maintenance)
Total Life Cycle
Material selection, productivity, durability
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Regulatory and Social Issues
ASTM, ASME standards, codes of
ethics, EPA requirements
Design Process
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I. Conceptual Design
II. Embodiment Design
III. Detail Design
IV. Planning for Manufacture
V. Planning for Distribution
VI. Planning for use
VII. Planning for Retirement of the Product
I. Conceptual Design
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Identification of customer needs
Problem definition
Gathering information
Conceptualization
Concept selection
Refinement of product design specification
Design review
II. Embodiment Design
• Product architecture
• Configuration design of parts and
components (feature present like holes, ribs, splines, and curves are
configured). Modeling and simulation may be performed. The generation of
physical model of the part with rapid prototyping processes may be
appropriate)
• Parametric design of parts and components
(exact dimensions and tolerances, materials and processes, robustness)
III. Detail Design
• In this phase the design is brought to the
stage of a complete engineering description
of a tested and producible product.
IV. Planning for Manufacture
• Designing specialized tools and fixtures
• Specifying the production plant that will be used
• Planning the work schedules and inventory
controls
• Planning the quality assurance systems
• Establishing the standard time and labor costs for
each operation
• Establishing the system of information flow
necessary to control the manufacturing operation
V. Planning for Distribution
• Shelf life consideration
• System of warehouses for distribution of
the product needs to be designed
• Marketing efforts on advertising and news
media techniques must be selected
• For technical activities specialized sale
brochures and performance test data must
be generated.
VI. Planning for use
• Ease of maintenance, reliability, product safety,
convenience in use (human factors engineering),
aesthetic appeal, economy of operation, and
duration of service are some of the questions to
be answered in a consumer oriented product.
• Acquisition of reliable data on failure, service
lives, and consumer complaint and attitudes to
provide a basis for product improvement in the
next design is an important phase VI activity.
VII. Planning for Retirement of
the Product
• The final step in the design process is the
disposal of the product when it has reached the
end of its useful life.
• Useful life may be determined by actual
deterioration and wear or it may be determined
by technological obsolescence.
• Industrial ecology considerations dictate a plan
for either disposal of the product in an
environmentally safe way or, better, the recycling
of its materials, or remanufacture or reuse of
product components.