Transcript Document
Business Plan 2015 HEARTSINE – NUMEX PARTNERSHIP Numex Healthcare Medical Equipment distribution company based in Dubai , UAE Formed in the year 2012 Associated with HeartSine since one year A Team of 7 Biomedical engineers with sound experience Country Size United Arab Emirates consists of 7 Emirates in its union with an approximate population of around 7 million people. 11% percent of the total population is Nationals and 89% Expats from approximately 180 countries world wide AED Awareness & Issues HeartSine is the last entrant in UAE market Lack of Statistical data in governmental organizations regarding the cardiac arrest cases Lack of good Samaritan law in the country is a big blow on the AED sales for non traditional market Less awareness in the non traditional market The traditional market like – healthcare , hotels, airlines, ambulances etc are flooded with competition from various AED manufacturers ( Philips & Zoll ) Market Scenario traditional - 10% non traditional - 90% Employees and types of expertise We are a committed team of experienced biomedical engineers who passion for the medical equipment Vivid competency blended from various disciplines – Critical care , Radiology , Cardiology , Gynaecology , Sports medicine , Management , Dermatology , Cosmetology Our Current Activities In the absence of Regulatory needs , Awareness , Education & Good Samaritan Law, we are focussed on the following activities currently Awareness Regulatory Needs Sales Education & Training Target Markets – Target 2020 – Heart Safe Dubai We channelized ourselves to the non traditional AED Markets which includes the following in our country - Corporates – Dubai property group which includes around 500 companies Road Transport Authority – Awareness , Education & Regulation Dubai Health Authority – Accredited training centre - Awareness Dubai Police – Regulation Petroleum Companies Manufacturers Department of Education - Regulation Maritime – Channel Partners Value addition – We have partnered with DHA for an AHA certified training programme for all those who buy HeartSine AED ( 1 personal / unit ) Reaching sales targets Our philosophy is simple – Where ever there a human being exists , A heart saving AED is needed We have used all our known channels to locate people in various organization and through them we reach the concerned Health and safety personal We present the product with a flavour of fear factor following a demonstration Further discussion with higher management will follow this meeting Sales Technique that worked Almost in verge of creating Regulatory need in government bodies & Education Channelized selling for Maritime through dealers Prospect generations through known channels Specific support needed Non working models for Maritime shop display Trainer units at special price to be sold at every training facility Special deals and agreements with organizations that has potential to buy huge volumes More branding & marketing exercises together Compliments in the shape of HeartSine AED ( eg : Eraser ) which can be given for education purpose Contacts of the people who are using HeartSine AED units in UAE Operating Language change options Thank You