HeartSine Distributor Meeting Aero Healthcare Australia Presentation

Robert Fowler National Product Manager/Sales

Aero Healthcare

No. of employees:

17 in Australia

Type of expertise:

First Aid wholesale supply

Target markets:

All segments of first aid

How we reach our target markets:

Distributors

Competition:

There is always competition. That gives us a chance to do it better.

Some demographics about Australia: Country size

Population 23 million Area 7,692,024 km² 3/sq km (Compare UK Population 64 mill 243,610 km² 262 /sq km) UK is 87 x population density of Australia

AED situation (awareness, issues):

Good awareness No legislation

How Aero Healthcare has changed the AED marketplace in Australia

Jan 2009

● HeartSine market share was less than 1% ● ASP retail was $1,400 AUD

Jan 2009 HeartSine market share was less than 1% ASP retail was $1,400 AUD Jan 2015 HeartSine market share 20% ASP retail $2,400 AUD

What did we do?

● We focussed on educating our prospects ● We convinced them it is not just about having an AED on site, its about saving a life.

How do we do it?

● We sell the chain of survival, not just AED’s ● We sell clinical empowerment in the hands of the lay

rescuer

The chain of survival – only as strong as its weakest link 1. Early Access 2. Early CPR 3. Early Defibrillation 4. Early Advanced Care

The above ICG trace is from a recent save with the samaritan 500P during a NON SHOCKABLE rhythm. Effective chest compressions resulting from the voice prompts contributed to the victim making a full recovery.

Some Feedback In 2013 and 2014 we saved 10 lives each year. And this is set to increase the more devices we get out there.

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Significant industry installations: Government: Dept of Inland Fisheries purchased 16 devices specifically for electrocution danger during electro-fishing.

NSW Police: Over 80 Samaritan 500P defibrillators. One life saved one month after install (Sept 2013).

Federation Centres: 67 Samaritan 500P’s. Life saved within firs month of installation.

Jetts Fitness : Over 190 HeartSine Samaritan 500P defibrillators.

Fitness First: Over 80 HeartSine Samaritan 500P defibrillators.

Goodlife Health Clubs: Over 55 HeartSine Samaritan 500P defibrillators (Plus many other leading and independent fitness organisations).

Essential Energy : Electricity network installed 175 500P’s in depots to go out with trucks.

Some market segments that have recently adopted the Samaritan 500P:

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Aquatic Centres

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Beverage Manufacturers

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Bowling Clubs

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Child Care Centres

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Churches

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City Councils

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Construction Companies

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Exhibition Centres

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Facility Managers

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Fitness Centres

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Food Manufacturers

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Hotel Chains

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Medical Clinics

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Mines

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Motorcycle Clubs

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Museums

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Pharmaceutical Companies

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Police Force

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Prisons

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Professional Services

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Remote organisations

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Retirees

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Retirement Homes

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Schools

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Security Companies

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Shopping Centres

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Sports Clubs

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Transport and Logistics Companies

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Universities

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Yacht owners

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Almost every conceivable out of hospital setting

A matter of affordability You can’t afford not to have one.