Transcript HeartSine Distributor Meeting Aero Healthcare Presentation
HeartSine Distributor Meeting Aero Healthcare Australia Presentation
Robert Fowler National Product Manager/Sales
Aero Healthcare
No. of employees:
17 in Australia
Type of expertise:
First Aid wholesale supply
Target markets:
All segments of first aid
How we reach our target markets:
Distributors
Competition:
There is always competition. That gives us a chance to do it better.
Some demographics about Australia: Country size
Population 23 million Area 7,692,024 km² 3/sq km (Compare UK Population 64 mill 243,610 km² 262 /sq km) UK is 87 x population density of Australia
AED situation (awareness, issues):
Good awareness No legislation
How Aero Healthcare has changed the AED marketplace in Australia
Jan 2009
● HeartSine market share was less than 1% ● ASP retail was $1,400 AUD
Jan 2009 HeartSine market share was less than 1% ASP retail was $1,400 AUD Jan 2015 HeartSine market share 20% ASP retail $2,400 AUD
What did we do?
● We focussed on educating our prospects ● We convinced them it is not just about having an AED on site, its about saving a life.
How do we do it?
● We sell the chain of survival, not just AED’s ● We sell clinical empowerment in the hands of the lay
rescuer
The chain of survival – only as strong as its weakest link 1. Early Access 2. Early CPR 3. Early Defibrillation 4. Early Advanced Care
The above ICG trace is from a recent save with the samaritan 500P during a NON SHOCKABLE rhythm. Effective chest compressions resulting from the voice prompts contributed to the victim making a full recovery.
Some Feedback In 2013 and 2014 we saved 10 lives each year. And this is set to increase the more devices we get out there.
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Significant industry installations: Government: Dept of Inland Fisheries purchased 16 devices specifically for electrocution danger during electro-fishing.
NSW Police: Over 80 Samaritan 500P defibrillators. One life saved one month after install (Sept 2013).
Federation Centres: 67 Samaritan 500P’s. Life saved within firs month of installation.
Jetts Fitness : Over 190 HeartSine Samaritan 500P defibrillators.
Fitness First: Over 80 HeartSine Samaritan 500P defibrillators.
Goodlife Health Clubs: Over 55 HeartSine Samaritan 500P defibrillators (Plus many other leading and independent fitness organisations).
Essential Energy : Electricity network installed 175 500P’s in depots to go out with trucks.
Some market segments that have recently adopted the Samaritan 500P:
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Aquatic Centres
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Beverage Manufacturers
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Bowling Clubs
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Child Care Centres
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Churches
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City Councils
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Construction Companies
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Exhibition Centres
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Facility Managers
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Fitness Centres
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Food Manufacturers
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Hotel Chains
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Medical Clinics
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Mines
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Motorcycle Clubs
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Museums
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Pharmaceutical Companies
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Police Force
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Prisons
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Professional Services
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Remote organisations
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Retirees
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Retirement Homes
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Schools
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Security Companies
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Shopping Centres
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Sports Clubs
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Transport and Logistics Companies
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Universities
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Yacht owners
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Almost every conceivable out of hospital setting
A matter of affordability You can’t afford not to have one.