Transcript ProMed Marketing Sdn. Bhd. – Malaysia

HeartSine
Distributor Meeting 2015
Brought to you by:
PROMED Marekting Sdn Bhd
Country Background
MALAYSIA
 Population:
 GDP per capital*:
 Major Industries:
30 million
?
Rubber and palm oil
 *Source: http://www.statistics.gov.my/portal/populationclockNEW/BI.php
(Malaysia Statistics Department website)
http://en.wikipedia.org/wiki/Economy_of_Malaysia
MALAYSIA AED Situation
Top 3 AED Competitors
Top 3 AED brands
1. Philips
2. Zoll
3. Nihon Kohden
1. Philips
2. Zoll
3. Nihon Kohden
Remarks: Others active competitors in Malaysia,
Cardiac Science, DefibTech, PRIMEDIC, IPAD Korea
Public Awareness of AED in Malaysia-LOW
Company Profile
 20 Years Experience in First Aid industry
 TOP 5 First Aid Manufacturer in Malaysia
 Manufacturing of high quality Regulated and NonRegulated First Aid & Trauma Kit.
 Importer of Stretcher, Immobilizer System,
Resuscitation and Medical products
RESELLERS
Number of reseller in different region
-South(5)
-North(5)
-East coast (3)
-Central(30)
Existing Markets
 Pre-hospital
 Reseller (Gov Tender,PPE Safety ,Medical Supplier)
 Commercial Building
 Dialysis Center
 Hotel
 Factories
Target Markets
 Pre-hospital
 Factories, Hotel , Shopping Mall, University
 Dialysis Center
 First Aid & CPR Training Provider
 Public Access(LRT Station,Monorial,KTM,MRT)Project
Sales
 Government’s Building
Sales Forecast : 150 units
How We reach our Target Market?
 Trade Show Booth(Medical & Safety Conference)
 Support & Partner with NGO(Red Crescent, St.John)
 CPR & AED Awareness Campaign (Free CPR Talk)
 Educate Reseller
Sales techniques or Promotions
that worked
 Pricing Strategy- eg: Trade in Offer, Promotion on
Heart Month
 Sell as Package (CPR+ AED Training Course)
 Offer and Sell Preventive Maintenance
 Dedicated account support(Email, Phone call)
Specific support needed
 Funding support –Trade show booth ( Medical &
Safety Conference)
 Marketing tools
 More Discount due to Targeted Client is more on
Reseller
Thank You!
This presentation has been brought to you by:
Winson Low
ProMed Marketing Sdn Bhd