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1 2 ABS projections tell us that: ◦ Population increasing ◦ Median age increasing ◦ Population aging What do today’s trends tell us: ◦ ◦ ◦ ◦ Mobile Technology savvy Online purchases Data 3 4 5 6 7 8 Unconnected: By choice or by situation 6% of population don’t use a mobile phone 19% of homes don’t have internet connection 54% of 65+ don’t have an internet connection 75% of remote Indigenous households have no internet connection 50% of people with disabilities and over the age of 65 don’t have internet connection 34% SME’s don’t have a website Poorly served: 6% premises unable to access fixed broadband services 60% of premises are in category D or E fixed broadband Struggling: >2/3 homeless had difficulty paying mobile phone bill in last 12 months Dissatisfied: • 22% dissatisfied with service costs for internet • 30% dissatisfied with fixed line telephone rental costs. • 138,946 new complaints with the TIO 9 Economic growth Network externalities Studies predict a 10% increase in broadband penetration results in: ◦ economic growth by 1.38% in low and middle income countries (World Bank) ◦ 1.5% faster rate of labour productivity growth (Booz & Co) ◦ 0.1% and 1.4% growth in GDP (McKinsey & Co). Doubling broadband speed will contribute to 0.3% growth in OECD countries. (Rohman and Bohlin, 2012) Cost saving of between 0.5% and 1.5% occurred in energy, transport, healthcare and education over a ten year period as a result of investment in broadband (OECD). ACMA mobile broadband 10 OECD study on governments use of social media People follow people not institutions People discuss politics and services online Strategy – pull or push Promoting services E.g. Apple Empower, enable, support services E.g. Denmark Marginalised 11 12 Barriers Market Communications Benefit 13 Multi – dimensional T&C’s, payment methods, upfront costs etc. Market Plans, payment methods etc. Intervention mechanisms US – Linkup versus Lifeline – subsidies for initial telephone connection have a greater impact than subsidies for monthly telephone charges. Sweden – hardware and software broadband subsidies Education 14 Innovation Technology People 15 Strategy Affordable Available Adoption Access Equality Quality & Assurance • Review and update • Range of options for consumers • Full coverage of technologies • New technology reach full coverage within a short period • High penetration rates of technology • Penetration levels the same across societal groups • Independent performance benchmarks for services • Complaints addressed quickly 16 Government and bodies Consumers and representative bodies Regulators Communications 2030 Businesses (small and large) Content Providers Telecom Companies 17