Transcript Broadband in the Home

BROADBAND IN THE HOME
BROADBAND IN THE HOME
Source: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org
YOU ARE MORE LIKELY TO HAVE
HOME BROADBAND IF YOU:
• Are under age 50
• Have a college
education
• Make over $75k
• Live in an urban or
suburban
community
B ROADBAND ACCESS C HANGES
H OW P EOPLE U SE T HEIR T IME
• Less time watching television
• Less time shopping in stores
• Less time reading newspapers
• Less time spent in traffic
• More work at home
Source: The Broadband Difference, PEW Internet
BROADBAND USERS
• Use email pretty much like dial-up users do
• Are active information seekers and comparison
shoppers and are willing to buy products online
• Download music and videos, play games online
• Use Voice Over Internet Protocol (VoIP)
• Are more likely to bank and pay bills online
• Create their own CONTENT!
USER-GENERATED ONLINE CONTENT
BY HOME BROADBAND USERS
• 11% Create their own blog
• 17% Create their own webpage
• 16% Create web pages or blogs for others
• 32% Share something online they created –
artwork, photos, stories, videos
• Equals 36 million Americans
Source: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org
TRENDS IN SHARING
CONTENT
•
Mashups
www.programmableweb.com
•
Audio and Video Blogs
www.mnstories.com
•
Social Bookmarks
http://del.icio.us
www.furl.net
•
Wikis
www.wikipedia.com
WI-FI IN THE HOME
•
Being unleashed changes
everything!
•
Any time any place
•
The whole household can be
online at the same time
•
Vote for the American Idol
from your couch
•
Watch how-to videos while
cooking in the kitchen
•
Surf the web from your deck
FOR MORE INFORMATION:
WWW.C ONNECTING C OMMUNITIES . INFO
Southern Rural Development Center