What is propaganda?

Definition: information, ideas, or rumors spread to help or harm a person, group, movement, etc.

Q: How does propaganda tie in with a persuasive unit?

A: You can use propaganda to persuade someone, and with our unit, you will use propaganda to persuade people to buy a product that you create.

There are 6 propaganda techniques that we are going to examine & use.

Technique #1:

BANDWAGON

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Persuading people to do something by letting them know others are doing it

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Example: 80% of people use Colgate. Do you?

Jump on the bandwagon y’all!

Everyone else is!

Testimonial

: Using the words of a famous person to persuade you.

My face has never been so clear after using Proactiv; I love it!!!

Technique # 2 You should buy today… after all, Jessica Simpson did!

Glittering Generalities

attractive or catchy, but really don’t mean anything.

These are just: logical fallacies

What’s a fallacy you ask?

a deceptive, misleading, or false notion or belief Based on the words used to sell, the customer thinks they are getting something better than what it really might be.

Glittering Generalities

recipe is all natural!” “It’s 100% organic!” You’re Thinking… “Wow, if it’s all natural, it must be really good!

Wait a minute… What you should be thinking… “My dog’s mess is all natural and I sure don’t want to eat that!”

Glittering Generalities Reasoning:

in a chemical factory is often more pure than something from nature.

More

This cosmetic will make you look younger

Examples:

you status!” These phrases are only used to enhance the product’s appeal.

“This magazine will make you a leader!” They’re not really telling you anything specific about the product…it’s just making it sound good.

Technique #4:

Emotional Words

Words that make you feel strongly about someone or something.

These words could make you feel guilty, sad, warm, happy, etc.

These words could apply to any emotion.

Examp le

: Take a fun-filled cruise to a luxurious paradise in the Bahamas.

These words are applying to your emotions!

Emotional Words

…continued

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The commercial for the abused & suffering pets

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Adopt a child foundation

Technique # 5

“HeadOn!”

Repetition

“HeadOn!” Definition:The product name or phrase is repeated at least 4 times.

“HeadOn!” “HeadOn!”

Bait and Switch

Technique # 6 An item is advertised at an unbelievably low price at a store. In the store, the customer is advised that the item is ‘no longer in stock’ or ‘not really good anyway’. The attention is SWITCHED to another higher-priced item, often of an inferior brand.

What you can write:

Customer is tricked into buying a more expensive item

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Another B&S Situation:

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A car dealer advertises a new BMW for only $299 per month.

You get to the lot and: the car is not able to be found, the rate was figured for someone with a perfect credit score and the car had no “extras” that was figured into the total, that was only a 1 day special..

Then, the car dealer switches you to looking at a much “better” and more expensive car.

Since you’re already on the lot, you might as well look and possibly end up buying something out of your price range!

It’s time to be creative!!!

“Let’s Get to Work & Have Some Fun!!!”