Transcript Propaganda Diane Bruce It's everywhere But what is it? Historical highlights      Propaganda long history Livia (Roman) Machiavelli Edward Bernays World War II George Orwell.

Propaganda
Diane Bruce
It's everywhere
But what is it?
Historical highlights
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Propaganda long history Livia (Roman)
Machiavelli
Edward Bernays
World War II
George Orwell
Edward Bernays
Propaganda Techniques
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Name Calling
Glittering generalities
Transfer
Testimonial
Plain Folks
Card Stacking
Bandwagon
Name Calling
Dehumanizes your opponent
Focus on name instead of evidence
Example “The Hun”
Modern day examples in our own
community
“The Slymepit” vs. ”Baboon board” (PZ)
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Propaganda
Glittering Generalities
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Slogans, catch phrases
Love of flag, country, religion
“Canada's Economic Action Plan”
“Fiscal responsibility”
Slogans Logos
Transfer
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Transfer respect to your idea from something
your audience already respects
God/Jesus
“Fighting for God and Country”
Fox news traditional family
Testimonial
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Take a well respected hero and have them
support the idea
Sports figure
Linus Pauling
Testimonial
Plain Folk
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Take someone from humble origins talking
plain language someone people can
identify with
“Joe the Plumber”
Joe The Plumber
Bandwagon
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Once you have some followers, convince
others they will be left out if they don't join
Stuff an assembly hall with your own
supporters to give the impression of support
Card Stacking
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Always present in best light possible ignore
the negatives
Always assume the worst of opposition
CONCLUSION
Bertrand Russell
When you are studying any matter, or
considering any philosophy, ask yourself only
what are the facts and what is the truth that the
facts bear out. Never let yourself be diverted
either by what you wish to believe, or by what
you think would have beneficent social effects
if it were believed. But look only, and solely, at
what are the facts.
http://www.db.net/~db/propaganda