Transcript Types of Propaganda in Advertising

Types of Propaganda in
Advertising
On Your Paper…
First, draw three columns
Use the first column for the different
terms
Use the second column the
definitions
Leave the last column for your
examples
Testimonial
An important person or famous figure endorses a
product.
Repetition
The product name or keyword or phrase is repeated
several times.
Emotional Words
Words such as luxury, beautiful, paradise, and
economical are used to evoke positive feelings in the
viewer.
Glittering Generality
The slogan is considered to be so attractive that the
audience does not challenge its true meaning.
Rewards
Something of value will be given for taking part.
Plain Folks &“?”
Attempting to tie in to common, “ordinary” values and
makes assumptions about those that use it
Transfer
Emotions that are known are connected to something
that is unknown.
Bandwagon
Power
Love
Security
Sex
Wealth Appeal
Fame