Whose voice guides your choice? Clipart-Microsoft Office XP 2002 Propaganda techniques in the media.
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Transcript Whose voice guides your choice? Clipart-Microsoft Office XP 2002 Propaganda techniques in the media.
Whose voice guides your
choice?
Clipart-Microsoft Office XP 2002
Propaganda techniques in the media
How do you decide who is the best candidate…
Clipart-Microsoft Office XP 2002
or which is the
best toothpaste ?
Clipart-Microsoft Office XP 2002
Looking for facts to back up your choice is
an excellent idea, but find out who is
presenting those facts.
Clipart-Microsoft Office XP 2002
Are they facts at all, or is the
advertiser using propaganda
techniques to persuade you?
Clipart-Microsoft Office XP 2002
What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
What are some of the techniques
used to persuade us?
•Bandwagon
•Name-calling
•Testimonial
•Glittering Generality
•Plain-folks appeal
•Transfer
•Emotional words
•Faulty Reasoning
•Fear
Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to “jump on the bandwagon”
and do it too.
•The implication is that you must JOIN in to FIT in.
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For example:
If the whole world uses
this VISA card, you must
need one too.
Bank of the World Visa CardYou can use it from Tennessee to
Timbuktuanywhere you travel in whole wide
world !!
Sign up today at www.bowvisa.com
Clipart-Microsoft Office XP 2002
Name-calling
•A negative word or feeling is attached to an idea,
product, or person.
• If that word or feeling goes along with that person or
idea, the implication is that we shouldn’t be interested
in it.
For example:
Do we want a mayor who will leave us in debt?
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Spending grew 100%
under Mayor Moneybags!
Testimonial
•A famous person endorses an idea, a product, a
candidate.
•If someone famous uses this product, believes this
idea, or supports this candidate, so should we.
For example:
If we drink milk we will all
be as famous as Milly the
model.
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Milly the Model
asks, “Got Milk?”
Glittering Generality
•A commonly admired virtue is used to inspire
positive feelings for a person, idea, or product.
•Words like truth, democracy, beauty, timeless are
examples of those general terms.
For example:
If you want to
be brighter,
you’ll support
Bill Brite.
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Look on the bright
side!
Vote for Bill Brite !
Plain-folks appeal
This idea, product, or person is associated
with normal, everyday people and activities.
For Example:
We want a Jim Smith, a mayor who supports the regular
American worker.
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Vote for Smith
Transfer
•Symbols, quotes, or images of famous people
are used to convey a message.
•The message may not necessarily be associated
with them.
For example:
Joe uses symbols of America to
tie his restaurant to American
values for Independence Day.
Celebrate
the American
Way this 4th
of JulyEat at Joe’s
Joe’s Barbeque
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Emotional words
•Words that leave us with positive feelings
are used to describe a product, person, or
idea.
•We associate those words and, therefore,
those positive feelings with the product.
For example:
What feelings are
inspired by the words
“true love”? If you wear
this cologne will
someone fall in love with
you?
True Love
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Faulty Reasoning
•Factual supporting details are used though they
do not support the conclusion. It works like this:
•Christians believe in God.
•Muslims believe in God.
•Christians are Muslims.
For example:
Does this mean that
teachers need medication to
keep their cool during the
school day ?
More teachers
recommend Calmme to help them
make it through the
day
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Fear
•Our fears are displayed.
•Ideas, candidates, or
products are shown to put
our fears to rest.
For example:
If you use Safety Ware it
will people from stealing
your identity-or will it?
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Guard against
Identity theft
Use Safety Ware
www.safetyware.com
How do we make sure that we are making informed
choices,
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instead of allowing others to sway us in our decision-making?
We make our own choices when …
•we read and listen to reliable sources,
•we watch for combinations of truths and lies,
•we check for hidden messages,
•we watch for use of propaganda techniques,
and, most importantly,
www.scottish.parliament.uk/ educationservice
WHEN WE LISTEN TO OUR OWN
VOICES !