Transcript Propaganda Techniques

Do Now!
• Please review the essays and open-ended prompts
you have had returned to you today.
– Please list at least two things you have done
consistently well in your writing.
– Please list two areas you need to improve in your
writing.
– Please count up all the Do Now since 11/ 10/ 2014 and
write it down under your observations about your
writing.
– Please return the Benchmark Open-Ended response to
the class bin.
Propaganda
Techniques
How authors persuade
you to believe whatever
they want
Video to watch for general ideas
• https://www.youtube.com/watch?v=ohoXZ
6EcneA
Circular Reasoning
Definition:
States a conclusion as part of the proof
of the argument
• https://www.youtube.com/watch?v=IlFwPni
NkWc succinct , 2 minutes
• https://www.youtube.com/watch?v=8CVbk
u6nxhU Elaine from Seinfeld
Testimonial
Propaganda
Technique
Testimonial
Definition
-using a celebrity to
sell/convince
-if a celebrity (who has it
together) like this, then there
must be something to it
Testimonial
Testimonial
http://www.mybigcampus.com/libr
ary/5236?veeb52980-c718-012cbdfc-001676580d24 for Michael
Jordan
Bandwagon
Bandwagon
Propaganda
Technique
Bandwagon
Definition
-Following the crowd
Coke For Everyone
-Doing it because
http://www.mybigca everyone else is
mpus.com/library/2
65073
Bandwagon
Name Calling
Name Calling
Propaganda
Technique
Name Calling
https://www.youtube.com/watch?
v=_8G3AwfbT48&index=5&list
=PL7WDKo0_txo_VLn25RrF1B
c-7lB4FoL9I
Definition
Labeling people with
negative words
Often in politics or
wartime
- “Commie” or “terrorist”
Plain Folks
Propaganda
Technique
Plain Folks
Definition
the speaker presents him or
herself as an Average Joe, a
common person who can
understand and empathize
with a listener's concerns.
Plain Folks
Transfer
Propaganda
Technique
Transfer
Vintage Pepsi commercial
http://www.mybigcampus.com/libr
ary/30234
https://www.youtube.com/watch?
v=fCayrGzv75Y
Definition
presents a positive image or
idea and attaches the positive
feelings to another idea.
Red Herring
What is this an
advertisement for?
Shoes!
Perfume!
Red Herring
Propaganda
Technique
Red Herring
Definition
-Distracting with an
unrelated point
http://www.mybigcam
pus.com/library/2655 -"winning" an argument by
leading attention away
79 and
from the argument and to
http://www.mybigcam
another topic.
pus.com/library/2650
98 ( McCain)
( 3 minutes)
To 2 minutes
Red Herring
Video Games: Collecting inventory items or items of scenery
(usually meant to distract or take up time from a quest or goal)
Never-ware cookware will look beautiful on your
shelf for generations!
No mention of its cooking value is made.
Glittering Generalities
Glittering
Generalities
• https://www.youtube.com/watch?v=oLPHJ
PYt_hc with explanation
• https://www.youtube.com/watch?v=Ky7ic1
Ro9yw&list=PLknUw0JPRT6kBKsxX_1mCElLcimbiaAR
http://www.mybigcampus.com/libr
ary/192526 Castro GTX
Glittering Generalities
Propaganda
Technique
Glittering
Generalities
Definition
-Using vague slogans or
catchphrases without
supporting info or reason
(freedom, honor)
Appeal to Number, Facts, &
Statistics
-“Coroners have found that 80% of people’s
colons are blocked with waste.”
-“On average, 6 out of 7 dentists prefer
Colgate.”
Appeal to Number, Facts, &
Statistics
Propaganda
Technique
Appeal to
Number,
Facts, &
Statistics
Definition
-Using large numbers or
misleading facts and
statistics to confuse
Emotional Appeal
Propaganda
Technique
Emotional Appeal
Definition
-Arousing emotions so
people will agree with
you
-Connect human need
(feeling liked, joy) with a
product
Emotional Appeal
http://www.mybigcampus.com/libr
ary/21135 for Blackberry
commercial
Army Strong
http://crackle.com/c/Commercials/Army_Strong_Commercial/1634956
They connect a
feeling with this
organization.
Army strong
http://www.mybigcampus.com
/library/87390
Stereotypes/ Sweeping
Generalization
Propaganda
Technique
Stereotypes
Definition
-When you make a
generalization or an
assumption about a group
of people.
Stereotypes
Stereotypes in media
http://www.mybigcampus.com/library/21135 long video...use
Ripka and skip to Old Spice
Stereotypes
“Blonds are dumb.”
“Athletes are bullies.”
Repetition
Propaganda
Technique
Repetition
Definition
-repeating word/jingle over
and over and over and over so
that it gets stuck in the head
or taken as true
Repetition
http://www.mybigcampus.com/librar
y/265069 Target commercial
Fear
Propaganda
Technique
Fear
Definition
-Scaring people in order to
make them believe in what
you are saying or selling.
Fear
Video with several techniques
• https://www.youtube.com/watch?v=l2jrbsQ
Luw0