Transcript mPOS Motorola

IMPROVING THE CUSTOMER
EXPERIENCE IN RETAIL
MOTOROLA WIRELESS LAN
Cherie Martin, WLAN Field Engagement, Americas
September , 2014
MOTOROLA SOLUTIONS CONFIDENTIAL | DRAFT
MOBILITY EVOLUTION IN RETAIL
ENTERPRISE MOBILITY
CONSUMER MOBILITY
INTERNET OF THINGS
DEVICE EVOLUTION
LAPTOPS, HANDHELDS, SCANNERS
WEARABLES, SMART CARTS & SHELVES, SENSORS
SMARTPHONES, TABLETS
USAGE EVOLUTION
• BUSINESS APPLICATIONS - SUPPLY CHAIN
MANAGEMENT. INVENTORY & PRICE CHECK
• COMMUNICATIONS - DATA CONNECTIVITY &
VOIP (OVER WLAN)
• BYOD - DEVICE ONBOARDING & FINGERPRINTING. APPLICATION VISIBILITY
• GUEST ACCESS - INCREASE CUSTOMER
DWELL TIME
• OMNI-CHANNEL RETAILING - CONTEXT BASED
CUSTOMER/GUEST ENGAGEMENT
• ASSET VISIBILITY - MANAGEMENT & CONNECTIVITY
FOR THINGS
REQUIREMENTS EVOLUTION
• DESIGN WiFi FOR MOBILE COMPUTERS
• BASIC PCI COMPLIANCE
• DESIGN WiFi FOR SMARTPHONES
• ROLE BASED ACCESS CONTROL
• DESIGN WiFi FOR LOCATION
• MANAGE MULTI-RF - WIFI, ZIGBEE, BLE
ARCHITECTURE EVOLUTION
AP
Controller
AP
AP
AP
AP
AP
AP
AP
INTELLIGENT
EDGE
HYBRID
HUB & SPOKE
AP
AP
AP
AP
2
RETAIL IS CHANGING – ARE YOU READY?
“…INSTEAD OF WHINING ABOUT
SHOWROOMING, SMART RETAILERS
ARE AGGRESSIVELY BATTLING BACK
AND PREPARING TO GIVE
CUSTOMERS ACCESS TO GREATER
INFORMATION AND SERVICES.”
Jeff Roster – Gartner
102
B
Worldwide App downloads
from App Store in 2013
RIS 2013 Retail Tech Trends Study
35
%
Percentage of shoppers who
would use WiFi access in the
store to search and post on
the web while shopping
54
%
Associates who say that
shoppers are better
connected to product
information than they are
Source: MSI 7th Annual Shopping Study
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings,
LLC and are used under license. All other trademarks are the property of their respective owners. © 2011 Motorola Solutions, Inc. All rights reserved.
IT’S TIME
TO
UNLEASH
OPTIMAL
SUPERIOR
PERFORMANCE
SMART MOBILITY
IMPACTFUL
ENGAGEMENT
MOTOROLA SOLUTIONS CONFIDENTIAL | DRAFT
4
UNLEASH OPTIMAL…
PERFORMANCE
•
•
•
•
ALWAYS-ON SECURE
NETWORK
VOICE AND VIDEO COVERAGE
IN-STORE
MOBILITY
•
•
LOWER IT COST
•
FLEXIBLE TOPOLOGY, EASY TO
DEPLOY
•
IMPROVE ASSOCIATE
PRODUCTIVITY
DECREASE CUSTOMER
RESPONSE TIME
BROADEN EMPLOYEE ACCESS
TO PRODUCT INFORMATION
INCREASE EFFICIENCY OF
BUSINESS OPERATIONS
ENGAGEMENT
•
•
•
•
EASY GUEST ACCESS TO A
SECURE NETWORK
PERSONALIZED GREETINGS &
COUPONS
NO MORE WAITING FOR IN
STORE ORDER PICK-UP
EFFECTIVE EMPLOYEE
ENGAGEMENT WITH SHOPPER
AT POINT OF DECISION
IN RETAIL
MOTOROLA SOLUTIONS CONFIDENTIAL | DRAFT
5
EMPOWERING ENGAGEMENT
PRESENCE
LIZ IS OUTSIDE YOUR
STORE. YOU COULD SEND
HER A WELCOME
MESSAGE AND INFORM
HER OF THE MEMBER
ONLY SALE TODAY
• DETECT CUSTOMERS ON
PREMISES
• RULE BASED PUSH –
WELCOME, COUPONS,
SPECIALS
ZONE
MICHELLE IS IN WOMENS
CLOTHING. SEND HER A
COUPON FOR 50% OFF ON
CASHMERE. CAN BE
REDEEMED FROM HER
PHONE
POSITION
AMANDA IS IN THE
PHARMACY SECTION.
SHE NEEDS HELP.
PICKING CHILDRENS
TYLENOL. SEND HER
ASSISTANCE.
• DEFINE ZONES TO DETECT
CUSTOMERS IN SPECIFIC
AREAS
• 5 METER ACCURACY 50%
OF THE TIME
• CRM DRIVES PROMOTIONS
INCREASES PER CUSTOMER
REVENUE
• 1 METER ACCURACY 90%
OF THE TIME. REQUIRES
BLE TAGS
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings,
LLC and are used under license. All other trademarks are the property of their respective owners. © 2011 Motorola Solutions, Inc. All rights reserved.
MOTOROLA PRODUCT PORTFOLIO
INFRASTRUCTURE
OMNI CHANNEL PRESENCE
WIRELESS LAN
WIRED
NETWORKING
SECURITY
LOCATION
ANALYTICS
INTERNET
OF THINGS
CONTROLLERS AND
ACCESS POINTS
WIRED SWITCHES
ADSP AND
SECURE GUEST ACCESS
SERVER SOFTWARE,
CLIENT SDK
BLUETOOTH TAGS,
SENSORS
HIGHLY SCALABLE
1 TO 5 METER LOCATION ACCURACY
INTELLIGENCE AT THE EDGE
ANALYTICS
REDUCE TCO
DRIVE UP ROI
MOTOROLA SOLUTIONS CONFIDENTIAL | DRAFT
7
ENGAGE: ANALYTICS SOLUTIONS
LOCATION
ANALYTICS
WEB
ANALYTICS
API
- PRESENCE EVENTS
- LOCATION DATA
- LOCATION BASED EVENTS
- RSSI DATA
API
COUPONING
CUSTOMER PORTAL
CONCIERGE SERVICES
TARGETED ADVERTISING
BUDDY LIST
STORE MAP
PRODUCT LOCATOR
RESOURCE FINDER
AUTO ALERTS
STORE PICKUP
CONTESTS & PROMOTION
• HEATMAPS AND DWELL TIMES
• ZONE TRACKING
• VIEW HISTORICAL PATTERNS
• TOP URLS
• TOP SEARCH TERMS
• NEW USERS AND REPEAT USERS
PHUNWARE
SWIRL
IBM
ACCENTURE
AISLE411
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings,
LLC and are used under license. All other trademarks are the property of their respective owners. © 2011 Motorola Solutions, Inc. All rights reserved.
WLAN FOR THE INTERNET OF THINGS
IMPROVING CUSTOMER EXPERIENCE AT
THE INTELLIGENT EDGE
INCREASING DEVICE POPULATION – MULTIPLE TECHNOLOGIES
OMNICHANNEL SHOPPING EXPERIENCE
WI-FI
ESL
BLE LOCATION
ASSET VISIBILITY
RFID
VIDEO
SURVELLANCE
ZIGBEE
TAGS
WING 5 NETWORK ARCHITECTURE – THE INTELLIGENT EDGE
MOTOROLA SOLUTIONS CONFIDENTIAL | DRAFT
9
THANK
YOU
MOTOROLA SOLUTIONS CONFIDENTIAL | DRAFT
10