Transcript TIA Ad Hoc Committee Meeting&nb

TIA Ad Hoc Committee Meeting
Safe and Responsible Driving
TIA
Washington, D.C.
July 12, 2002
Chuck Eger
Motorola
Agenda
 The Current Environment
 Review of Industry Messages
– Nature of the messages
• Awareness message (CTIA)
• Telecom company messages
• Auto company messages
– Message content
 Proposal
– Policy
– Research
 Next Steps
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Overview of the Current
Environment
 133 Million wireless users by end of 2001
 Integrated into everyday life and business
 Driver distraction has emerged in the U.S.as an
important issue to consider by both state and local
jurisdictions, as well as by NHTSA and NTSB.
 Public and private research is ongoing. This research
is performed ad hoc; there is no overarching approach.
 Driver distraction from telecom is becoming a
worldwide issue.
Media
 Continues to be a hot item for the media
 E.g., ABC news segment on Rhode Island study
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Legislation
 Legislation is occurring at the federal, state, and
local levels
 Tracked by CTIA:
 CTIA has been responding at the federal level
 Carriers respond at the state and local level
 Response dependent on state of the research,
available products, and educational activity
– No coordinated manufacture response
– No involvement from auto companies
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Regulation
 Regulators are involved from NHTSA and
NTSB
– NHTSA is conducting research
– We can expect research to lead to
regulation
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Industry messages generally
have three pillars:
 Education

Research

Technology and Products.
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Message Pillar: Education
Education currently is action that is
most available
–Regulators and researchers have expressed
doubts about efficacy of education
–Industry needs to respond to such concerns by
sponsoring and demonstrating effective programs
How should we respond?
Note: Auto companies are providing a
similar message to the marketplace.
Message Pillar: Research
The need for research is part of our
message
Are we now demonstrating a
commitment to research? Do we:
–support industry-led programs and initiatives?
–provide support to the key human factors
researchers in the area of distracted driving?
–Have a means to track, understand and
respond to developing research?
Message Pillar: Technology and
Products
 Bluetooth interface
 Headset jacks
 Can we leverage disability access message?
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Policy Void
 No cross-industry coordination of messages
 No consolidation of resources to provide
meaningful education to customers
 If we pool our resources –
– Could provide uniform message
– Over industry website
• E.g., streaming interactive video on novice
driving
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
State of the Research
 Researchers have identified areas of productive
research – E.g., NHTSA Panel
 Researchers each have own view of needed
research
 Researchers have developed a consensus on a
research roadmap for pre-competitive research –
– Establishes research priority and direction
– The proceedings are available at:
• www.Motorola.com/callsmart
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
The Top Three Proposals
(each receiving equal priority)
 Assessing the Effects of the Local
Environment on Distraction
 Adaptive Information Management for
Modern Vehicles
 Develop a Computational Model of Driver
Attention Allocation
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Opportunity for Industry
 Pre-competitive research is the bridge to
both technological solutions and responsible
driving education
 Industry has opportunity to demonstrate
commitment to furthering the research
agenda
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Next Steps
 Key is to bring the research together in a
program where it can be sponsored and
assessed so that findings can implemented
into products or as policy
 Where can this be done?
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Choices
 Established industry associations –
– Automotive, Telecom
– No association situated to comprise the
involved companies
 Governmental Program
– NHTSA program is a good start
– Not optimal for maintaining the focus on
solutions
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Proposal
 An inclusive consortium
– Automotive
– Telecom
– Coordinated with Government
 To evaluate both policy and research
needs and opportunities
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
THANK YOU
Chuck Eger, July 12, 2002
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.