Transcript Slide 1

Retail
Scanning
at the
POS
Joel Kahn
Data Capture Solutions
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IMPROVING THE
SHOPPING EXPERIENCE
SCANNING AT THE POINT-OF-SALE
Joel Kahn, Data Capture Solutions
September, 2014
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KEY TRENDS
MOBILE
• Mobile Coupons, Mobile Loyalty and
Mobile Gift cards continue to drive the
move toward 2D imagers
CUSTOMIZATION
• Brand conscious retailers investigating
new POS products that compliment their
store aesthetics and reinforce their
brand.
COMPANION SCANNING
• Associates are increasingly more
empowered with connected devicesmany of which are consumer devices
being used in the enterprise leading to
the need for enterprise-grade
companion scanners
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INTRODUCING THE DS4308
A new level of performance & versatility
The DS4308 – a
•Feature Rich Next Generation
2Drich
scanner
feature
next that
sets the bar higher for Performance,
Versatility
generation 2D
and Durability
imager that resets
•Will meet or exceed the competition in decode
the bar for scanning
range and performance on poor quality & HD
performance,
codes
range,
•Two “flavors” – Standardscanning
Range (SR)
and High
versatility and
Density (HD)
ease-of-use
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Features & Benefits
Enterprise-Grade Scanning
1D/2D on any medium – traditional and
mobile barcodes
Advanced Ergonomics
• Small and lightweight (similar in size to
the popular LS2208), it is easy to hold
for all day scanning
• Light emitted with each scan is soft an
unobtrusive, preventing eye fatigue
and improving the environment for
customers and workers
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Features & Benefits
PRZM Intelligent Imaging
Omni-directional scanning
This proprietary imaging
enhancement technology resets the
bar for 2D imaging by improving
decode performance and snappiness,
No need to align the barcode to the
scanner
Durability – Built for
Business
Designed to operate reliably after
multiple 6ft./1.83 m drops to concrete
Largest “sweet spot”
Versatile decode range allows (out to
28”) user to scan any bar code type at
any density nearer and farther than any
other scanner in it’s class
Brightest LED Aimer
Crisp and bright aiming dot has the
reach and brightness needed for long
distance scanning as well as picklist
mode.
•
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DS4308-P
All the features of the DS4308
plus:
Permanent Pedestal Base
Enables the device to sit on the counter
easily, leaving a very small footprint.
Switch Between Presentation
and Handheld Mode on the Fly
DS4308P
When the DS4308P is sitting on the counter,
it will automatically scan any bar code in the
“scan zone”. All users need to do is pick up
the scanner to switch to triggered handheld
operation.
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DS4800
BRAND EVERY ENCOUNTER
The DS4800 Series extends your brand right to your POS. This
customizable bar code scanner offers style without compromise,
marrying impressive design with the same great reliability, functionality
and manageability you expect from Motorola.
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WHAT IS THE DS4800 SERIES?
ERGONOMICS AND STYLE
• New sophisticated design and maximized scanning comfort
HIGH PERFORMANCE SCANNING
• 1D/2D paper and mobile; high density; image capture; OCR; DL parsing option
CUSTOMIZABLE
• Bezel design and unique scan tone to complement décor and promote the brand
INNOVATIVE SCANNING EXPERIENCE
• Modern capacitive touch trigger with haptic feedback
• Flexible decode feedback allows you to choose from vibrations, visual feedback
and a library of melodic tones
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SUPPORT SERVICES
At A Glance
RECOMMENDED SERVICE PROGRAMS FOR:
SCANNERS
Service from the Start
Advance Exchange
Support
Service Center
Support
Bronze
Enterprise Mobility
Software Support
MOBILE COMPUTERS
Service from the Start with
Comprehensive Coverage
Bronze
Gold
Service Center Support
Bronze
Gold
Enterprise Mobility
Software Support
RFID, TEAM AND
WIRELESS DEVICES
SOFTWARE AND
SYSTEMS
Service from the Start Advance
Exchange Support
AirDefense Services
Platform Software
Support
On Site System Support
Premium RFID On Site
System Support
WLAN Software Support
TEAM Software Support
SOTI Mobile Control
Software Support
RhoMobile Suite
Software Support
RF Management Suite
Software Support
Services Representative at the CodeZone Booth Friday 19-Sept:
• Services Renewals
• Renewals Portal
•Services Overview
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THANK YOU…
For more information:
Visit
Motorola Solutions
Zebra Technologies
at
CodeZone
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IMPROVING THE CUSTOMER
EXPERIENCE IN RETAIL
MOTOROLA WIRELESS LAN
Cherie Martin, WLAN Field Engagement,
Americas
September , 2014
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MOBILITY EVOLUTION IN RETAIL
ENTERPRISE MOBILITY
CONSUMER MOBILITY
INTERNET OF THINGS
DEVICE EVOLUTION
LAPTOPS, HANDHELDS, SCANNERS
WEARABLES, SMART CARTS & SHELVES, SENSORS
SMARTPHONES, TABLETS
USAGE EVOLUTION
• BUSINESS APPLICATIONS - SUPPLY CHAIN
MANAGEMENT. INVENTORY & PRICE CHECK
• COMMUNICATIONS - DATA CONNECTIVITY &
VOIP (OVER WLAN)
• BYOD - DEVICE ONBOARDING & FINGERPRINTING. APPLICATION VISIBILITY
• GUEST ACCESS - INCREASE CUSTOMER
DWELL TIME
• OMNI-CHANNEL RETAILING - CONTEXT BASED
CUSTOMER/GUEST ENGAGEMENT
• ASSET VISIBILITY - MANAGEMENT & CONNECTIVITY
FOR THINGS
REQUIREMENTS EVOLUTION
• DESIGN WiFi FOR MOBILE COMPUTERS
• BASIC PCI COMPLIANCE
• DESIGN WiFi FOR SMARTPHONES
• ROLE BASED ACCESS CONTROL
• DESIGN WiFi FOR LOCATION
• MANAGE MULTI-RF - WIFI, ZIGBEE, BLE
ARCHITECTURE EVOLUTION
AP
Controller
AP
AP
AP
AP
AP
AP
AP
INTELLIGENT
EDGE
HYBRID
HUB & SPOKE
AP
AP
AP
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AP
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RETAIL IS CHANGING – ARE YOU READY?
“…INSTEAD OF WHINING ABOUT
SHOWROOMING, SMART RETAILERS
ARE AGGRESSIVELY BATTLING BACK
AND PREPARING TO GIVE
CUSTOMERS ACCESS TO GREATER
INFORMATION AND SERVICES.”
Jeff Roster – Gartner
102
B
Worldwide App downloads
from App Store in 2013
RIS 2013 Retail Tech Trends Study
35
%
Percentage of shoppers who
would use WiFi access in the
store to search and post on
the web while shopping
54
%
Associates who say that
shoppers are better
connected to product
information than they are
Source: MSI 7th Annual Shopping Study
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IT’S TIME
TO
UNLEASH
OPTIMAL
SUPERIOR
PERFORMANCE
SMART MOBILITY
IMPACTFUL
ENGAGEMENT
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UNLEASH OPTIMAL…
PERFORMANCE
•
•
•
•
ALWAYS-ON SECURE
NETWORK
VOICE AND VIDEO COVERAGE
IN-STORE
MOBILITY
•
•
LOWER IT COST
•
FLEXIBLE TOPOLOGY, EASY TO
DEPLOY
•
IMPROVE ASSOCIATE
PRODUCTIVITY
DECREASE CUSTOMER
RESPONSE TIME
BROADEN EMPLOYEE ACCESS
TO PRODUCT INFORMATION
INCREASE EFFICIENCY OF
BUSINESS OPERATIONS
ENGAGEMENT
•
•
•
•
EASY GUEST ACCESS TO A
SECURE NETWORK
PERSONALIZED GREETINGS &
COUPONS
NO MORE WAITING FOR IN
STORE ORDER PICK-UP
EFFECTIVE EMPLOYEE
ENGAGEMENT WITH SHOPPER
AT POINT OF DECISION
IN RETAIL
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EMPOWERING ENGAGEMENT
PRESENCE
LIZ IS OUTSIDE YOUR
STORE. YOU COULD SEND
HER A WELCOME
MESSAGE AND INFORM
HER OF THE MEMBER
ONLY SALE TODAY
• DETECT CUSTOMERS ON
PREMISES
• RULE BASED PUSH –
WELCOME, COUPONS,
SPECIALS
ZONE
POSITION
MICHELLE IS IN WOMENS
CLOTHING. SEND HER A
COUPON FOR 50% OFF ON
CASHMERE. CAN BE
REDEEMED FROM HER
PHONE
AMANDA IS IN THE
PHARMACY SECTION.
SHE NEEDS HELP.
PICKING CHILDRENS
TYLENOL. SEND HER
ASSISTANCE.
• DEFINE ZONES TO DETECT
CUSTOMERS IN SPECIFIC
AREAS
• 5 METER ACCURACY 50%
OF THE TIME
• CRM DRIVES PROMOTIONS
INCREASES PER CUSTOMER
REVENUE
• 1 METER ACCURACY 90%
OF THE TIME. REQUIRES
BLE TAGS
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MOTOROLA PRODUCT PORTFOLIO
INFRASTRUCTURE
OMNI CHANNEL PRESENCE
WIRELESS LAN
WIRED
NETWORKING
SECURITY
LOCATION
ANALYTICS
INTERNET
OF THINGS
CONTROLLERS AND
ACCESS POINTS
WIRED SWITCHES
ADSP AND
SECURE GUEST ACCESS
SERVER SOFTWARE,
CLIENT SDK
BLUETOOTH TAGS,
SENSORS
HIGHLY SCALABLE
1 TO 5 METER LOCATION ACCURACY
INTELLIGENCE AT THE EDGE
ANALYTICS
REDUCE TCO
DRIVE UP ROI
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ENGAGE: ANALYTICS SOLUTIONS
LOCATION
ANALYTICS
WEB
ANALYTICS
API
- PRESENCE EVENTS
- LOCATION DATA
- LOCATION BASED EVENTS
- RSSI DATA
API
COUPONING
CUSTOMER PORTAL
CONCIERGE SERVICES
TARGETED ADVERTISING
BUDDY LIST
STORE MAP
PRODUCT LOCATOR
RESOURCE FINDER
AUTO ALERTS
STORE PICKUP
CONTESTS & PROMOTION
• HEATMAPS AND DWELL TIMES
• ZONE TRACKING
• VIEW HISTORICAL PATTERNS
• TOP URLS
• TOP SEARCH TERMS
• NEW USERS AND REPEAT USERS
PHUNWARE
SWIRL
IBM
ACCENTURE
AISLE411
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WLAN FOR THE INTERNET OF THINGS
IMPROVING CUSTOMER EXPERIENCE AT
THE INTELLIGENT EDGE
INCREASING DEVICE POPULATION – MULTIPLE TECHNOLOGIES
OMNICHANNEL SHOPPING EXPERIENCE
WI-FI
ESL
ASSET VISIBILITY
BLE LOCATION
RFID
VIDEO
SURVELLANCE
ZIGBEE
TAGS
WING 5 NETWORK ARCHITECTURE – THE INTELLIGENT EDGE
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THANK
YOU
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