Transcript Slide 1

CONSUMER DEVICES & THE ENTERPRISE
NEW OPPORTUNITIES FOR BARCODE SCANNING
Joel Kahn, Automatic Data Capture Business Unit
September, 2014
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THE REALITY
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THE REALITY
ENTERPRISE
ACCESSORIES
AVAILABILITY A CONCERN
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THE REALITY
Bar code
can be slow Consumer applications are
LACK
OFcapture
ENTERPRISE, awkward and uncomfortable not designed to read
GRADE
SCANNING damaged, dirty, smudged or
in
The consumer-grade camera
in the tablet is not designed
for bar code scanning – it’s
designed for taking pictures
scan-intensive applications
A BIG CONCERN
MORE
opportunity for
errors
REDUCED
associate
productivity
4
scratched barcodes
SLOW
customer service
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Introducing
CS4070
2D COMPANION SCANNER
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Product Presentation-All
Audiences
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INTRODUCING THE CS4070
Your mobile device companion
The
Bluetooth
CS4070
is
•Feature Rich Next Generation 2D scanner that
the easy Versatility
way to add
sets the bar higher for Performance,
enterprise-class wireless
and Durability
scanninginto decode
any device that
•Will meet or exceed the competition
a consumer-grade
range and performance on pooruses
quality
& HD
codes
camera to capture bar
•Two “flavors” – Standard Range
(SR)
and High
codes
— including
tablets,
Density (HD)
smartphones and laptops.
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THE SOLUTIONS: ADD A CS4070
•Empower your tablets, smartphones and
more with enterprise-grade scanning
•Small, lightweight device that fits in your
hand or around your neck
•Capture virtually any 1D or 2D barcode,
from any angle – even if it’s dirty damaged
or scratched or on the screen of a mobile
device
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RETAIL APPLICATIONS
Mobile Checkout
Mobile Gift/Loyalty
MOBILE POS
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RETAIL APPLICATIONS
Real Time Cycle Counts
Prevents Stock-Outs
INVENTORY
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FEATURES AND BENEFITS
Enterprise-Grade Scanning
1D/2D on any medium – traditional and mobile
barcodes omni-directionally in real time or batch
mode
PRZM Intelligent Imaging
Proprietary imaging enhancement technology that
resets the bar for imaging performance
Durability – Built for Business
• Designed to operate reliably after multiple
5ft./1.5m drops to concrete and consecutive
tumbles from 1.64ft/0.5m.
• Scan button offers enterprise-class actuation
rating tested to handle over a million scans
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FEATURES AND BENEFITS
Android & Windows mobile devices
Wireless Scanning for iOS,
Works with all popular tablets, smartphones
and laptops
Integrated MFI chip & Apple
Certification
Ensures compatibility with all Apple mobile
devices, including iPhone, iPod and iPad
Easy Bluetooth Pairing
Dedicated pairing button makes it easy for
users to pair with any supported host
Batch Memory
512 MB Memory for Batch Applications
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FEATURES AND BENEFITS
Superior Ergonomics
One of the smallest, lightest devices in its
class, designed to fit naturally in the hand.
Comfort fit grooves and trigger button
placement ensure effortless scanning.
Point & Shoot Simplicity
Scan farther than competitive devices to
capture barcodes more easily through natural
movements omni-directionally. Never have to
align the barcode.
(1.4 in./3.6 cm – 25.6 in/65.0 cm @ 100 UPCA)
Full Shift Power
12 hour battery life, field replaceable battery
and LED battery life indicator so you never run
out of power.
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DEVICE OVERVIEW
Ergonomically
Placed Scan Trigger
Delete Last Scan
Button
Comfort-fit grooves for
natural hand placement
LED Battery
Power Indicator
Dedicated Pairing
Button
Proprietary PRZM Intelligent
Imaging Technology
Mix and Match Green/Red
indicator
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DEVICE OVERVIEW
Bluetooh Key/LED
Battery Level
Micro USB Port
Delete Key
Scan/Add
Key
LED
Scanner Window
Mix/Match Green/Red
indicator
Comfort-fit grooves for
natural hand placement
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SUPPORT SERVICES
At A Glance
RECOMMENDED SERVICE PROGRAMS FOR:
SCANNERS
Service from the Start
Advance Exchange
Support
Service Center
Support
Bronze
Enterprise Mobility
Software Support
MOBILE COMPUTERS
Service from the Start with
Comprehensive Coverage
Bronze
Gold
Service Center Support
Bronze
Gold
Enterprise Mobility
Software Support
RFID, TEAM AND
WIRELESS DEVICES
SOFTWARE AND
SYSTEMS
Service from the Start Advance
Exchange Support
AirDefense Services
Platform Software
Support
On Site System Support
Premium RFID On Site
System Support
WLAN Software Support
TEAM Software Support
SOTI Mobile Control
Software Support
RhoMobile Suite
Software Support
RF Management Suite
Software Support
Services Representative at the CodeZone Booth Friday 19-Sept:
• Services Renewals
• Renewals Portal
•Services Overview
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THANK YOU…
For more information:
Visit Motorola Solutions and Zebra
Technologies at Code Zone
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IMPROVING THE CUSTOMER
EXPERIENCE IN RETAIL
MOTOROLA WIRELESS LAN
Cherie Martin, WLAN Field Engagement,
Americas
September , 2014
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MOBILITY EVOLUTION IN RETAIL
ENTERPRISE MOBILITY
CONSUMER MOBILITY
INTERNET OF THINGS
DEVICE EVOLUTION
LAPTOPS, HANDHELDS, SCANNERS
WEARABLES, SMART CARTS & SHELVES, SENSORS
SMARTPHONES, TABLETS
USAGE EVOLUTION
• BUSINESS APPLICATIONS - SUPPLY CHAIN
MANAGEMENT. INVENTORY & PRICE CHECK
• COMMUNICATIONS - DATA CONNECTIVITY &
VOIP (OVER WLAN)
• BYOD - DEVICE ONBOARDING & FINGERPRINTING. APPLICATION VISIBILITY
• GUEST ACCESS - INCREASE CUSTOMER
DWELL TIME
• OMNI-CHANNEL RETAILING - CONTEXT BASED
CUSTOMER/GUEST ENGAGEMENT
• ASSET VISIBILITY - MANAGEMENT & CONNECTIVITY
FOR THINGS
REQUIREMENTS EVOLUTION
• DESIGN WiFi FOR MOBILE COMPUTERS
• BASIC PCI COMPLIANCE
• DESIGN WiFi FOR SMARTPHONES
• ROLE BASED ACCESS CONTROL
• DESIGN WiFi FOR LOCATION
• MANAGE MULTI-RF - WIFI, ZIGBEE, BLE
ARCHITECTURE EVOLUTION
AP
Controller
AP
AP
AP
AP
AP
AP
AP
INTELLIGENT
EDGE
HYBRID
HUB & SPOKE
AP
AP
AP
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AP
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RETAIL IS CHANGING – ARE YOU READY?
“…INSTEAD OF WHINING ABOUT
SHOWROOMING, SMART RETAILERS
ARE AGGRESSIVELY BATTLING BACK
AND PREPARING TO GIVE
CUSTOMERS ACCESS TO GREATER
INFORMATION AND SERVICES.”
Jeff Roster – Gartner
102
B
Worldwide App downloads
from App Store in 2013
RIS 2013 Retail Tech Trends Study
35
%
Percentage of shoppers who
would use WiFi access in the
store to search and post on
the web while shopping
54
%
Associates who say that
shoppers are better
connected to product
information than they are
Source: MSI 7th Annual Shopping Study
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IT’S TIME
TO
UNLEASH
OPTIMAL
SUPERIOR
PERFORMANCE
SMART MOBILITY
IMPACTFUL
ENGAGEMENT
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UNLEASH OPTIMAL…
PERFORMANCE
•
•
•
•
ALWAYS-ON SECURE
NETWORK
VOICE AND VIDEO COVERAGE
IN-STORE
MOBILITY
•
•
LOWER IT COST
•
FLEXIBLE TOPOLOGY, EASY TO
DEPLOY
•
IMPROVE ASSOCIATE
PRODUCTIVITY
DECREASE CUSTOMER
RESPONSE TIME
BROADEN EMPLOYEE ACCESS
TO PRODUCT INFORMATION
INCREASE EFFICIENCY OF
BUSINESS OPERATIONS
ENGAGEMENT
•
•
•
•
EASY GUEST ACCESS TO A
SECURE NETWORK
PERSONALIZED GREETINGS &
COUPONS
NO MORE WAITING FOR IN
STORE ORDER PICK-UP
EFFECTIVE EMPLOYEE
ENGAGEMENT WITH SHOPPER
AT POINT OF DECISION
IN RETAIL
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EMPOWERING ENGAGEMENT
PRESENCE
LIZ IS OUTSIDE YOUR
STORE. YOU COULD SEND
HER A WELCOME
MESSAGE AND INFORM
HER OF THE MEMBER
ONLY SALE TODAY
• DETECT CUSTOMERS ON
PREMISES
• RULE BASED PUSH –
WELCOME, COUPONS,
SPECIALS
ZONE
POSITION
MICHELLE IS IN WOMENS
CLOTHING. SEND HER A
COUPON FOR 50% OFF ON
CASHMERE. CAN BE
REDEEMED FROM HER
PHONE
AMANDA IS IN THE
PHARMACY SECTION.
SHE NEEDS HELP.
PICKING CHILDRENS
TYLENOL. SEND HER
ASSISTANCE.
• DEFINE ZONES TO DETECT
CUSTOMERS IN SPECIFIC
AREAS
• 5 METER ACCURACY 50%
OF THE TIME
• CRM DRIVES PROMOTIONS
INCREASES PER CUSTOMER
REVENUE
• 1 METER ACCURACY 90%
OF THE TIME. REQUIRES
BLE TAGS
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MOTOROLA PRODUCT PORTFOLIO
INFRASTRUCTURE
OMNI CHANNEL PRESENCE
WIRELESS LAN
WIRED
NETWORKING
SECURITY
LOCATION
ANALYTICS
INTERNET
OF THINGS
CONTROLLERS AND
ACCESS POINTS
WIRED SWITCHES
ADSP AND
SECURE GUEST ACCESS
SERVER SOFTWARE,
CLIENT SDK
BLUETOOTH TAGS,
SENSORS
HIGHLY SCALABLE
1 TO 5 METER LOCATION ACCURACY
INTELLIGENCE AT THE EDGE
ANALYTICS
REDUCE TCO
DRIVE UP ROI
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ENGAGE: ANALYTICS SOLUTIONS
LOCATION
ANALYTICS
WEB
ANALYTICS
API
- PRESENCE EVENTS
- LOCATION DATA
- LOCATION BASED EVENTS
- RSSI DATA
API
COUPONING
CUSTOMER PORTAL
CONCIERGE SERVICES
TARGETED ADVERTISING
BUDDY LIST
STORE MAP
PRODUCT LOCATOR
RESOURCE FINDER
AUTO ALERTS
STORE PICKUP
CONTESTS & PROMOTION
• HEATMAPS AND DWELL TIMES
• ZONE TRACKING
• VIEW HISTORICAL PATTERNS
• TOP URLS
• TOP SEARCH TERMS
• NEW USERS AND REPEAT USERS
PHUNWARE
SWIRL
IBM
ACCENTURE
AISLE411
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WLAN FOR THE INTERNET OF THINGS
IMPROVING CUSTOMER EXPERIENCE AT
THE INTELLIGENT EDGE
INCREASING DEVICE POPULATION – MULTIPLE TECHNOLOGIES
OMNICHANNEL SHOPPING EXPERIENCE
WI-FI
ESL
ASSET VISIBILITY
BLE LOCATION
RFID
VIDEO
SURVELLANCE
ZIGBEE
TAGS
WING 5 NETWORK ARCHITECTURE – THE INTELLIGENT EDGE
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THANK
YOU
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