Transcript [Ashok Kumar]

Designing iPhone User
Experience
A User-Centered Approach to Sketching and Prototyping
iPhone Apps
REALTOR.com
 Designed by Cliff Williams and his team.
 Open brain storming and continuous refinement of the
proof of the concept app.
 creating a giant library of screenshot
 Challenge: presenting a breadth of choices at the
expense of a crisp, simple workflow.
 Usability Tests to make it easy use.
 Suggestions:
 Learning bounds of API and Capabilities of the Platform.
 If you’re not developing the app yourself, learn to speak the
same language as the folks who are.
 Reading Apple’s Human Interface Guide Lines.
Sonos
 Designed by Rob Lambourne at Sonos.
 Identifying and understanding our customers.
 Sketched designs and made prototypes.
 Built a quick wireframe UI prototype in Adobe Flash
and ran on a Nokia touchscreen device to get a sense
of the flow of the inter-face.
 Challenge: presenting powerful functionality in a way
that everyone in a home (not just the tech-savvy
people) should be able to understand and use.
 Fat finger problems and confusing navigations
 Suggestion: Focus on simplicity and don’t try to
overwhelm the users.
FlightTrack
 Designed by Benjamin Kazez.
 Pencil sketches of various user interface possibilities
and fitting flight summary on the screen by omitting
data.
 Challenge: deciding information which is most
prominent and animating other data around it.
 Suggestions:
 Getting external content to work with the iPhone.
 Staying in Touch with customers.
 Identifying and implementing widely requested features.
USA Today
 Designed and Developed by Mercury Intermedia.
 Challenges:
 Making app look similar to Website and news paper.
 Usability while employing nonstandard approaches.
 Suggestions:
 If the nonstandard approach doesn’t make the application
easier to use or desired functionality quicker to access, it’s best
to stick to the Human Interface Guidelines
 Staying in touch with customers and taking their help when ever
it is necessary.
Convertbot
 Designed by Mark Jardine and developed by Poul
Haddad at TapBots.
 Inspired by WALL-E movie and design resembles Eve
from the movie.
 Designing by breaking app into interaction points like
category, convert from, convert to, and value.
 Challenge: creating visually compelling app by
diverging from the Human Interface Guidelines and
getting it approved by AppStore.
 Don’t diverge from HIG just for sake of it.