Transcript 4210-15.PPT
ADVERTISING: The Internet July 17, 2016 Advertising 1 Marketing on the Internet Ads Support Advertising Transaction Vehicle July 17, 2016 E-Commerce Advertising 2 Web Objectives • • • • • • July 17, 2016 Creating awareness Disseminating information Creating an image Gathering research information Stimulating trial E-commerce Advertising 3 Banner Ads July 17, 2016 Advertising 4 Support Site VIAGRA® (sildenafil citrate) is the #1 prescribed medicine for erectile dysfunction (ED) in the U.S. and has been used by nearly 10 million men. At this site—which has had 7,751,000 visits—you can learn how VIAGRA can help you treat your ED, whether it be occasional or more frequent. Get information on how to: July 17, 2016 Advertising 5 Support Site July 17, 2016 Advertising 6 Ecommerce Site The happiest shoe surprise I’ve had in years! They’re r-e-a-l-l-y comfortable all day long and they’re amazingly versatile So says Kim Gille, our Workflow Coordinator. She's been testing these Women's Athletic Slides on the job and elsewhere for a couple months now. "And the uppers are longer than on most slides, so they stay on your feet. Plus one other thing — you know how your feet change size over the course of a day? See these little elastic gores? Never too tight, never too loose." July 17, 2016 Advertising Yes, it's true that Lands' End pays Kim. But not to praise our shoes. 7 Advantages of the Internet • Targeting Capability • Database Marketing • Message tailoring • Interactive capabilities (sales) • Market potential July 17, 2016 Advertising 8 Disadvantages of the Internet • • • • • • • July 17, 2016 Measurement problems Limited audience WebSnarl Clutter Security concerns Costs Production quality Advertising 9 Audience Measurement on the Net No defined “Standard.” Can use: • • • • • July 17, 2016 Clicks Click Ratio Hits Impressions Visits Advertising 10 Quote of the day Internet advertising will not replace traditional media, it will compliment them. • Jef Richards (professor) July 17, 2016 Advertising 11