Transcript BlogHer_11_Opener_Preso.ppt

Life Well Said
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Bloggers have the earned trust of a friend
“The blogger I follow has similar
opinions and attitudes”
“Why do you trust
the advice &
recommendations
from blogs?”
“I feel I know the blog writer like a
friend because we have so much in
common”
“I’ve been reading the blogger I
follow for a long time and we have
similar taste”
SOURCE: 2011 SOCIAL MEDIA MATTERS: BLOGHER SAMPLE, N = 1,143
© 2011 SOCIAL MEDIA MATTERS SOCIAL STUDY BY BLOGHER, INC. CO-SPONSORED BY KETCHUM,
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Blog readers prefer blogs for almost everything,
Facebook is our source for play and friendship
53%
52%
77%
28%
11%
63%
31%
62%
57%
6%
52%
44%
Stay in Touch
w/Family & Entertainment
Friends
Relieve
Stress
Trends or
Ideas
SOURCE: 2011 SOCIAL MEDIA MATTERS: U.S. TOTAL ONLINE POPULATION SAMPLE, NIELSEN
BLOG READERS AND/OR WRITERS, N = 790
© 2011 SOCIAL MEDIA MATTERS SOCIAL STUDY BY BLOGHER, INC. CO-SPONSORED BY KETCHUM,
Ways to
Manage my
Home
New Products
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Beauty and the Blogs
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Familiar bloggers are more helpful (61%) for
providing beauty product advice than store
websites (46%), social networks (33%) or
message boards (20%).
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Women are just as likely to trust the beauty
product advice from a Parenting (43%),
Health (42%) or Lifestyle (37%) blog as from a
Beauty and Fashion blog (43%).

Blogs are more than two times more likely
(63%) than magazines (26%) to have
inspired a beauty product purchase over
the last six months.
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Bloggers Drive Purchase
Decisions
80%
of BlogHer’s
audience has made a
purchase based on a
recommendation from a
blog
SOURCE: 2011 SOCIAL MEDIA MATTERS: U.S. TOTAL ONLINE POPULATION SAMPLE VS. BLOGHER NETWORK SAMPLE
NIELSEN US TOTAL ONLINE N = 1,254 BLOGHER SAMPLE N = 1,991
© 2011 SOCIAL MEDIA MATTERS SOCIAL STUDY BY BLOGHER, INC. CO-SPONSORED BY KETCHUM,
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Web app:
http://crwd.cc/blogher11
Twitter hashtag:
#blogher11
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Thank you. Have a great conference. 
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