Transcript GCEG Oxford 2015 Halkier James

Producing food tourism in the north
Strategies for developing synergies between food and tourism
in four coastal destinations in Denmark
Henrik Halkier, Aalborg University, Denmark
Laura James, Stockholm University, Sweden
Henrik Halkier– [email protected]
Laura James – [email protected]
Producing food tourism in the north
Strategies for developing synergies between food and tourism
in four coastal destinations in Denmark
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Food/ tourism synergies: From theory to practice
Research aims and methods
Local destination profiling: tourism and food
Perceived cross-sectoral challenges
Cross-sectoral strategies adopted
Policy challenges and food/tourism synergies
Henrik Halkier– [email protected]
Laura James – [email protected]
1. Food/ tourism synergies: From theory to practice
Why food and tourism?
• Branding, boost local food production, extend tourist season
• From feeding tourists (industrialised, national distribution, pre-fab)
• To ‘Local’, artisan, traditional, quality, seasonality, experiences…
Key challenges
• Cross-sectoral inter-firm collaboration: every-day practices
• Sectoral policy networks: path-dependent strategies
• Local contexts: different tourisms, foods and culinary traditions
Henrik Halkier– [email protected]
Laura James – [email protected]
2. Research design
Aim
Explore the relationship between local
contexts and strategies for increasing
synergies between local food and tourism
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Methods
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• Resources:
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– Profiling of 4 coastal destinations
– Tourism and local food
• Strategies:
– Perceived challenges
– Prevailing policy initiatives
Henrik Halkier– [email protected]
Laura James – [email protected]
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Djursland
Odsherred
Blåvand/Henne
Svendborg/Thurø
3. Local destination profiling: tourism and food
Local tourisms
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Coast and nature main local attractions, more/less togetherness
Self-catering, domestic/neighbouring markets, families/couples
Strong German presence (3) versus domestic dominance (1, 2, 4)
Couples important (2), hotels important (4)
Local foods
• One-third of food contact points have local dimension (all)
– Producer shops, mid- to high-end eateries
• Very varying intensity of tourist exposure to local food experiences
– Average 8-9 contact points per million visitor days (1, 2)
– Low intensity (3) versus high intensity (4)
Henrik Halkier– [email protected]
Laura James – [email protected]
4. Perceived cross-sectoral challenges
Producers
Retailers/eateries
Too few producers
Stable supplies
From producer to seller
Price, quantity, delivery
Price, quantity, delivery
Brand exclusivity
Integrate in other experiences
For well-off tourists?
Flash-points for local food experiences
1. From farm shop to supplier
2. From one to more suppliers
3. How stable/local demand?
4. How exclusive experiences?
All om all:
Good idea, some progress,
coordination crucial,
‘someone’ (else) should act
Henrik Halkier– [email protected]
Laura James – [email protected]
5. Cross-sectoral strategies adopted
Food
Firms
Tourism
Networks for mutual inspiration Events
Business development
Food trails
Destination Local suply-chains
Branding
(eateries >> supermarkets)
Overall:
Sector-based initiatives,
visible change
Strategic challenges
• Only indirect focus on volume
• Limited focus on demand
• Limited focus on retail / self-catering
• Integration in wider brand/experiences?
Henrik Halkier– [email protected]
Laura James – [email protected]
6. Policy challenges and food/tourism synergies
Local contexts, local strategies ?
• Similar strategies despite different contexts
• National framing of policies (networks, promotion)
• Local path dependencies of policies (resources, competences)
Future research
• Policy change over time (adaptation of national strategies)
• Institutionalisation of cross-sectoral networks
• International comparisons
Henrik Halkier– [email protected]
Laura James – [email protected]
More on food/tourism synergies
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The presentation is based on research sponsored by the
Danish Centre for Coastal Tourism. The initial Danishlanguage report is available on request.
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Recently published article in English based on previous
case studies in Denmark in European Urban and Regional
Studies
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[email protected] and [email protected]
Henrik Halkier– [email protected]
Laura James – [email protected]