Transcript People are talking about you… But do you know what they’re saying? An Infopeople Webinar Tuesday, April 24, 2013 Laura Solomon Library Services Manager OPLIN [email protected].

People are talking about
you…
But do you know what
they’re saying?
An Infopeople Webinar
Tuesday, April 24, 2013
Laura Solomon
Library Services Manager
OPLIN
[email protected]
Less free
The darker side of the Internet
The “norm police”
Digital rap sheet
The Internet is forever.
A different world
SMILE
Traditional listening
What is ORM?
What is
Online
Reputation
Management?
Your library s image
’
Consistency matters
You re seen online FIRST
’
What people say online is #1
New tools for new medium
Why track?
What to track?
?
http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/
Which social dashboard?
Alerts
Google is your friend here.
Tracking your brand
across the net
Is your library rated?
Fundamentally flawed?
Now what?
Don t hush
’
Don t make it worse
’
What else?
• Acknowledge wrongs
• Don’t repeat
• Don’t ignore
Respond early.
YOU
Be honest.
Offer personal help.
Don t
’
create new personas
Yelp & consequences
True?
False?
If the facts are wrong…
Either way, tell!
SOME THINGS
You can
do to
improve
your
library’s
rep
Accentuate the positive
ASK
Get the
WORD
out
To
patrons
Keep talking
Respond…
• Quickly
• Personally
• Appropriately
What does this mean to me, Laura?
Reputation is priceless.
Keep your eye online
Don’t hide.
Be human.
It’s ongoing
“Remember, if you
don’t participate
in the story, it
will be told
without you.”
From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008
Absolutely shameless plug
Twitter: laurasolomon
Blogs:
What Does This Mean to Me, Laura?
(http://www.oplin.org/meanlaura)
Questions?
Laura Solomon
[email protected]
Please take a minute and fill out our
webinar survey. You will find in at:
https://survey.qualtrics.com/SE/?SID=
SV_daJzZ4Rtq3VDZpr
Thank you!
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Infopeople webinars are supported in part by the U.S. Institute of Museum and
Library Services under the provisions of the Library Services and Technology
Act, administered in California by the State Librarian. This material is licensed
under a Creative Commons 3.0 Share & Share-Alike license. Use of this
material should credit the author and funding source.